Marketing

Publishers need multiple integrations to take advantage of any first-party data they collect: alternative identity providers, curation platforms, clean rooms, CDPs, DMPs, exchanges, measurement tools and others. It’s time-consuming, and publishers have limited engineering resources, which makes it hard to know which partners to focus on. But that’s not even the biggest roadblock, said Keith […]

The measurement market is going to get a bit more crowded. Ad fraud detection and verification company HUMAN announced Wednesday it raised more than $50 million in a growth funding round. It will use the infusion of cash to evolve its ad fraud detection platform into a full-fledged measurement solution, with an emphasis on closed-loop

Brands growing 10% faster than their sector’s average are investing more than $100 million in e-commerce technology, and recruiting new tech talent to help capture a larger share of sales in the holiday shopping season, according to McKinsey & Company.   Its latest e-commerce study explored what leading brands are doing to win in e-commerce and…

For all the fireworks and detailed coverage of US v. Google – including financial disclosures that thrilled our analyst hearts – no one has yet suggested a sensible way to unpick the hideously complex “spaghetti football” of the world’s largest ad tech business. Closing arguments in the case aren’t until the end of November, but

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Investor Pinterest Pinterest is picking up supporters on Wall Street, Bloomberg reports.  Investors aren’t enthused, exactly, but see Pinterest as an “underappreciated bargain” with revenue growth.  “Improving ad targeting is a natural use for AI, and [Pinterest’s] partnership with Amazon is a match

Independent agencies are increasingly taking an offensive approach to win clients and grow their services. Even if that means new hires to change the pitching approach and focus on consultative services.  As analyst Brian Wieser noted, various large independent agencies are currently trying to bounce back from a challenging 2023, but third-quarter results show some

This week’s Future of TV Briefing looks at how advertisers’ struggles to manage ad frequency are affecting people’s purchase decisions. IDing the overexposure issue Amazon’s new ad load, Meta’s new AI video generator, Vizio’s new deal and more IDing the overexposure issue For years, ad buyers have been complaining about their struggle to manage how

This is a digest version of Digiday+ Research’s Media Agency Report 2024: The state and future of the media agency, from client spending to retail media’s impact. It’s shaping up to be a bigger and better year for ad spending in 2024. And the agencies Digiday surveyed for its third-annual media agency report said they’re

The lines between influencers and athletes are overlapping — and marketers are taking notice. Brands see sportspeople as a means of reaching engaged, focused fan communities — particularly amid rising interest in women’s sports, college sports and an expanding name, image and likeness (NIL) industry. The topic was a conversation point across at least eight

Consumer attitudes toward data privacy may never actually be factored into national privacy legislation to the extent it should — if that legislation ever takes place. Nevertheless, marketers certainly need to be aware of how their potential customers feel about their data being shared. One thing’s for sure, according to consumer research Omnicom Media Group