Marketing

With over 20 million followers spread across 12 TikTok accounts, the Daily Mail is on a mission to elevate that number even further by seizing the prime opportunity presented by the U.S. presidential election.  The short-form video platform has transformed into a vital battleground as Vice President Kamala Harris and former president Donal Trump duke […]

Is Google Discover overtaking Google Search as a referral traffic source for publishers? That’s not clickbait. It’s true, at least for Reach plc.  As has been the case for many media companies this year, the U.K. publisher has seen its referral traffic from Google’s search engine slip over the past 12 months.  Continue reading this

This week’s Future of TV Briefing features a conversation with MSNBC president Rashida Jones about how the TV news network’s digital strategy has evolved this year and how that figures into its Election Day coverage plans. ‘We’ve got to keep the machine going’ Amazon’s pay-per-stream offer, political ad dollars and more ‘We’ve got to keep

This story was originally published on sister site, Modern Retail. Since its debut almost a decade ago, Prime Day has become a bellwether, not only for Amazon’s e-commerce business but also for the retail industry, especially ahead of the crucial holiday shopping season. In prior years, Prime Day sales growth has helped serve as a

You wouldn’t think that old-school marketing tactics on coffee cups and pizza boxes would appeal to social media natives like Gen Zers — yet that’s what a new ad marketplace for on-product campaigns is all about. The new platform Anvara, founded by two Gen Z entrepreneurs who met in college, aims to make the media

Reddit is soaring on better-than-expected revenue growth. The company reported just over $348 million in Q3 revenue, up 68% YOY, which blew away estimates, while ad revenue for the quarter was $315.1 million, a 56% YOY increase. Reddit’s stock price was up over 20% in after-hours trading. COO Jen Wong credited an increase in delivered