Marketing

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: The Missing Link appeared first on AdExchanger.

PayPal officially launched its ads business. Plus, Media buyers are worried that “an advertising mistake can become the news.” The post PayPal Is Ready For Its Advertising Payday; The Brand Safety Conundrum appeared first on AdExchanger.

Gaming’s presence at Advertising Week 2024 was less all-encompassing than in past years — but the presence of key industry players at this year’s conference shows that gaming companies still view advertising as a key potential growth area for 2025. After bonanza years fueled by the COVID-19 lockdown, ad industry excitement around gaming has subsided somewhat in

This story was first published on sister site, Modern Retail. Major advertising platforms are pushing marketers to use generative AI to make holiday ads. Agencies and brands, however, are still unsure about integrating such technology into their playbooks. Meta’s holiday marketing guide encourages advertisers to use its generative AI creative features within its Advantage+ ad

Gone are the days when big brands were solely reliant on agencies to produce high quality content. Thanks to tools like AI, creators can now get in on the action. With the rise of social media, short-form video, and the growing influence of AI, creators are now in a prime position to snag a slice

The world’s long list of large language models now includes a macropod. On Wednesday, Walmart debuted a new set of retail-specific AI models to help power the company’s “Adaptive Retail” era of personalized shopping and customer service. Called Wallaby, the LLMs were trained on decades of Walmart data with company-specific knowledge about customers, employees, Walmart

Kelly MacLean, vice president of product, Amazon Ads Modern marketers are facing a confluence of rapidly shifting currents — some exciting, and some that are perhaps more unclear. Constant upstream changes in the world of digital advertising keep poking holes in marketers’ boats, forcing them to decide whether to get a bucket and start bailing

Rob Hall, Chief Data Officer, GumGum Putting the right ad in front of the right person sounds easy but finding the alignment between consumers and brands is increasingly difficult.  For starters, there’s a highly fragmented media landscape and a seemingly infinite amount of ads and places to put them. Added to that, the industry is

Adam Roodman, svp and general manager, Yahoo DSP As the digital advertising industry evolves, marketers are looking to navigate the complex landscape with simplified DSP solutions based on better technology, data-driven strategies and expert knowledge. The most savvy companies are leaning into AI solutions to accelerate their strategies and tactical executions, as well as working