This story originally published on sister site, Modern Retail. When Nate – not his real name – went on the job market earlier this summer, he figured it would be tough as someone looking for a mid-high to senior-level marketing role within the e-commerce industry. “I’ve got a network, and I’m extremely active – and […]
Job seekers encounter a ‘brutal and frustrating’ hiring market in e-commerce Read More »
There’s been a spotlight on brand safety this month. August kicked off with the X lawsuit against the Global Alliance for Responsible Media (GARM), the World Federation of Advertisers (WFA) and a few advertisers. That suit shattered GARM leaving the future of GARM’s suitability standards in flux. Elon Musk isn’t alone in going after the
Marketing Briefing: How brand safety has changed — even as Musk goes after GARM Read More »
When Netflix debuted its ad-supported tier in 2022, users were not automatically enrolled in the plan. Now, around two years later, the streamer is making some changes. In July, Netflix announced it was eliminating its cheapest ad-free tier, the Basic plan, in the United States and France–and some Netflix subscribers shared on Reddit and X…
Netflix Looks to Scale Ad Tier, Automatically Enrolls Basic Plan Users Into Ads Plan Read More »
The brand is trying to make the most of a broad renewed interest in 2000s fashions with younger consumers that includes its signature chunky boots.
Ugg supports resurgence with AKQA-led ‘Feels Like Ugg’ global campaign Read More »
The TV personality dons the cap of quality captain, a new staff role that ensures all aspects of an order are correct down to topping portions.
Simon Cowell judges Domino’s Pizza alongside new quality captains Read More »
Gavin Dunaway, marketing director, The Media Trust Good news for local media, particularly news sites, has been in short supply for the last several years. However, the estimated $16 billion in U.S. political advertising spend expected in 2024 may be a lifeline for digital publications dealing with advertisers’ economic anxiety and overzealous brand safety blocking.
How publishers reduce the risk of political ads to drive revenue Read More »
Custom features within Netflix’s ad-supported plan round out the effort, which leverages Google’s Lens technology to allow viewers to shop the show.
Netflix, Google team to bring shoppable integration to ‘Emily in Paris’ Read More »
Until last year, video was a largely untapped revenue opportunity for Advance Local, a media group that operates local news sites. It was mostly “on the back burner,” said Grant Whitmore, VP of ad tech and programmatic revenue. Although the sites under its umbrella, including Syracuse.com, MassLive.com, OregonLive.com and NJ.com, produced a bit of video
For a startup, 20 years can feel like a long time. But for e.l.f. Cosmetics, the upstart beauty brand that made good, it doesn’t feel that way. “We might be pretty big right now,” e.l.f. Chief Brand Officer Laurie Lam told AdExchanger. “But we are not a leader, necessarily, in the sense that we don’t
Can E.L.F. Cosmetics Become A Consumer Destination, Not Just A Brand? Read More »
Although a relatively new development, brand safety has become a standard condition for digital advertising campaigns. These solutions are meant to protect advertisers from being associated with online content that might harm their reputation. However, the current technology for determining what counts as “brand safe” is one-dimensional, outdated and has not evolved with advancements in
Don’t Cancel Brand Safety – Improve It Read More »
