Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. The holiday shopping season can be hard to predict, but that doesn’t stop brands and retailers from doing their best to plan accordingly for the most important shopping time of the year. This year, brands and retailers expect their […]
Digiday+ Research: A look at brands’ 2024 holiday marketing plans Read More »
Ahead of the upcoming presidential election, brands have pushed for influencers to be apolitical as well as planned “dark periods” where they’ll pause influencer marketing campaigns. That will likely be the new norm even after Election Day, but influencer marketing and agency execs believe it’ll usher in a new era of marketers getting to know
Cristiano Ronaldo’s YouTube channel, UR Cristiano, has added to the Portuguese soccer star’s already considerable commercial clout. The channel gained 1 million subscribers in the first 90 minutes after its July debut, and has grown to 65.9 million subscribers at the time of writing, per YouTube. But while its audience is organic, the machine behind
Brands like Ford Motors, John Deere and Molson Coors, among others, have reversed course on their diversity, equity and inclusion commitments. The shift is leaving multicultural and diverse-owned agencies grappling with the fallout. With a polarizing presidential election coming to a head tomorrow, hot-button issues like reproductive rights and affirmative action are now front and
Waldo, of “Where’s Waldo?” fame, travels the world but only feels seen upon returning home and receiving a thoughtful gift in the platform’s campaign.
Etsy focuses on gifts with a personal touch in sprawling holiday campaign Read More »
To explain Forrester’s latest creative ad tech wave, we bring on author, Senior Analyst Nikhil Lai. Then, the untold story of how Prebid.org became an independent industry organization. The post The Culture Clash Underneath Creative Ad Tech appeared first on AdExchanger.
The Culture Clash Underneath Creative Ad Tech Read More »
Image, audio and video generators for making ads are part of an AI strategy that drove capital expenditures up 81% year over year in Q3.
Amazon trumpets new AI-powered tools for marketers as costs soar Read More »
The tomato sauce brand will also debut a campaign highlighting its heritage as it builds on sales growth and a recent acquisition by Campbell Soup.
Why Rao’s picked Macy’s Thanksgiving Day Parade for a marketing breakthrough Read More »
Fans of the chain’s Cantina Chicken menu are pitted against “trachickenalists” in ads that pitch the QSR as a chicken destination like KFC and Chick-fil-A.
Campaign Trail: Taco Bell takes on ‘Big Chicken’ through family debates Read More »
Shelby Nichols was doing CTV before it was cool. And while CTV buying is a more complicated process than ever, it’s becoming easier for consumers to access more types of content – like live sports, for example. The post Exploring The Trenches Of CTV Buying – It’s Still Messy In There – With A 20-Year
