Measurement can feel like a constant moving target for media agencies tasked with proving their results for clients — but can incremental testing become one solution? The argument in its favor is that incremental testing can offer a more accurate and data-driven approach to understanding the true impact of marketing investments across various channels for […]
With less than a month until the 2024 U.S. presidential election, political advertisers are increasing spending to reach voters in just a half dozen states. Since Vice President Kamala Harris announced her presidential candidacy in late July, Democrats have spent $1.1 billion in aired ads and future reservations while Republicans have spent just $400 million.
Political ad spending piles up in key states less than a month until Election Day Read More »
Jessica Padula discussed acting like a luxury brand and how to navigate growing ESG backlash at Advertising Week New York.
Nespresso’s marketing and sustainability maven on her dual role Read More »
At Advertising Week, the Pernod Ricard brand explained how it teamed with Warner Bros. Discovery to break through the “sea of sameness” in its category.
Why Jefferson’s Bourbon became partners in crime with HBO’s ‘The Penguin’ Read More »
While a new report shows all social media platforms have value for brands, there is no one-size-fits-all strategy for driving engagement.
Consumers still ally with brands on social: Here’s what the numbers say Read More »
As The Trade Desk grows more powerful, it’s attracting more attention – and frustration – from independent ad tech. Plus: an update on Google Chrome’s user choice mechanism. The post Is The Trade Desk A Hero Or Villain To Independent Ad Tech? appeared first on AdExchanger.
Is The Trade Desk A Hero Or Villain To Independent Ad Tech? Read More »
Despite their dependence on Nielsen, programmers love complaining about the TV ratings titan. But Paramount Global recently went beyond griping when it announced its contract with Nielsen had lapsed. The post Why The Paramount And Nielsen Spat Matters In TV Measurement Land appeared first on AdExchanger.
Why The Paramount And Nielsen Spat Matters In TV Measurement Land Read More »
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: The Missing Link appeared first on AdExchanger.
Comic: The Missing Link Read More »
PayPal officially launched its ads business. Plus, Media buyers are worried that “an advertising mistake can become the news.” The post PayPal Is Ready For Its Advertising Payday; The Brand Safety Conundrum appeared first on AdExchanger.
PayPal Is Ready For Its Advertising Payday; The Brand Safety Conundrum Read More »
Gaming’s presence at Advertising Week 2024 was less all-encompassing than in past years — but the presence of key industry players at this year’s conference shows that gaming companies still view advertising as a key potential growth area for 2025. After bonanza years fueled by the COVID-19 lockdown, ad industry excitement around gaming has subsided somewhat in
Advertising Week Briefing: An inflection point for gaming, even if the hype has subsided Read More »
