The ad tech showdown over “curation” may fizzle out before it even sparks: Google is now in the mix. Yesterday, Google Ad Manager unveiled a series of new curation services involving a raft of partnerships, tacitly acknowledging the strategic significance posed by the latest buzzword in ad tech. “This is an important step for the […]
Google is getting in on the latest ad tech craze: curation Read More »
Election Day is here, and new ad spending data reveals the intense and targeted push seen in swing states as campaigns for Vice President Kamala Harris and former President Donald Trump delivered last-minute messaging. Presidential campaigns spent $2.6 billion on ads from Super Tuesday through Nov. 1, according to ad-tracking firm AdImpact, which found Democrats
Presidential ads mark a divide as both candidates spend big in battleground states Read More »
Subscribe: Apple Podcasts • Stitcher • Spotify If generative AI is meant to be more tool than threat to media companies, publishers will need to come up with systems governing their use of the technology. For Dow Jones, that responsibility falls to the company’s AI steering committee. “The function of this cross-functional steering committee is
Inside Dow Jones’s AI governance strategy, with Ingrid Verschuren Read More »
Election Night is TV news’ Super Bowl, and the major news outlets have spent untold hours getting ready for Tuesday night. That’s when millions of viewers tune in looking for the answer to one question: Will the next commander in chief be Vice President Kamala Harris or former President Donald Trump? TVNewser had its own…
Election Night 2024: How the News Networks Prepared to Cover This Historic Contest Read More »
Super Bowl 59 is already sold out, with commercials garnering $7 million for 30 seconds on Fox, which is airing the Big Game. The network will see big revenue thanks to what is seen as “record pricing,” and ADWEEK is tracking every ad, advertiser, teaser, trailer, and full commercial as they’re announced right here. Check…
Super Bowl 59 Ad Tracker: Complete List of 2025 Super Bowl Commercials Read More »
The contrast between the New York Times and one of its chief competitors, The Washington Post, was stark this quarter. In recent weeks, 250,000 WaPo digital subscribers – 10% of its base – defected after owner Jeff Bezos blocked the Post’s endorsement of Kamala Harris for president. Meanwhile, NYT experienced a boom in its subscription
NYT’s Ad And Subscription Revenue Surge As WaPo Flails Read More »
How do you stand out from the sheer volume of Election Night news coverage on Tuesday? By going live from your own Volume. The creative team behind Prime Video’s Election Night Live with Brian Williams–Amazon’s maiden voyage into news programming waters–reveals to TVNewser that the one night only special will stream from the entertainment giant’s…
What to Expect From Amazon’s First Election Night Special Read More »
Advertisers increasingly rely on multiple sources for insight into viewing habits, but Nielsen remains the leading TV currency despite recent setbacks.
Nielsen gets shot in the arm from MRC’s livestream accreditation Read More »
The friendly rivalry between football-playing brothers T.J. and J.J. Watt is the focus of the first work from creative agency Special London.
Peloton targets millennial men with first part of multiphase campaign Read More »
The global holiday campaign positions Ninja’s kitchen appliances as the means to help consumers complete their seasonal meals in record time.
SharkNinja and David Beckham help consumers ‘Ninja the Holidays’ Read More »
