Marketing

Ever wondered how influencers and creators get in front of audiences in China?  Safe to say it’s not as easy as setting up a profile on Instagram, TikTok or Snapchat. Not only are these apps not accessible in China, but the apps that are available in China are not accessible to the Western world. Meet […]

For a brief moment on Wednesday, August 21, a Greenwich Village bar was the center of the puzzling world. New York Times Games held its first live event on Wednesday, August 21, inviting fans and word game experts to a gathering at Manhattan’s Rocco’s Sports & Recreation for a celebration of the 10th anniversary of

An out-of-home campaign highlights the brand’s No Shells product and also includes influencer tie-ups and Wi-Fi sponsorships.

While marketers prioritize working with data-security teams, effective communication remains a struggle, according to research from the CMO Council and KPMG. 

The cosmetics brand is also a founding partner of iHeart Women’s Sports Audio Network, an audio platform dedicated exclusively to women’s sports.

Neal Richter, director of science and engineering, Amazon DSP As ad IDs demonstrate instability, the digital advertising landscape requires a refined strategic approach to programmatic ad buying.  Bid shading and predictive pricing algorithms are becoming crucial for DSPs optimizing this process. Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the

Justin Fromm, head of insights, Samsung Ads For years, advertisers have prioritized navigating the linear and streaming TV landscape, with ongoing efforts to reach viewers effectively and drive business outcomes. Keeping pace with the evolving ecosystem remains a significant challenge as audiences consume more content across more platforms and cross-platform measurement remains difficult and inconsistent.

On Thursday, Yahoo DSP announced new partnerships with Rippl – a co-op of regional grocery and convenience store chains like Wegmans and Giant Eagle – and PF Media, launched by gym franchisor Planet Fitness earlier this year. The post Yahoo DSP Adds Planet Fitness And Bridg’s Audiences To Its Retail Media Network appeared first on

Mirriad is heading the Diverse Media Alliance to help create more ad opportunities and incremental revenue for diverse publishers. The initiative currently includes Canela Media, LatiNation, BOMESI, NTERTAIN’s NEON16 and The Shade Room as launch partners. The post Diverse Publishers Are Using Virtual Product Placements To Woo Advertisers appeared first on AdExchanger.

“Start the Day the Totino’s Way” taps into the younger generation’s appetite for nostalgia to introduce Breakfast Snack Bites.