Moat, ya basic. Well, ya were basic, at least according to DoubleVerify CEO Mark Zagorski. “One thing we did note is that Moat had a pretty basic product,” Zagorski said on Wednesday during the company’s Q3 earnings call in response to an investor asking for more detail on the Oracle opportunity. In September, Oracle shut […]
DoubleVerify Won 70% Of The Former Moat Advertisers It Courted Read More »
Perion’s Stay Live uses AI to place ads by analyzing broadcast streams for moments of high engagement but low interruption.
DraftKings, Dr Pepper stay live with new sports-focused CTV ad format Read More »
Jenna Bromberg, previously director of core marketing at Pizza Hut, joins Papa Johns as it works to improve perceptions around value and loyalty experiences.
Papa Johns names new CMO to elevate data-driven creativity Read More »
Browser company Opera often takes its cue from Mountain View. So, when Google announced in July that it would no longer deprecate third-party cookies in Chrome, the decision could have had ripples all the way to Opera’s headquarters in Norway. The Opera browser, which has 2.2% browser market share, according to Statcounter, is based on
The Opera Browser Is Carving Out An Advertising Business Without Cookies Read More »
When Chi Ogbuehi, vp of marketing technology and consumer products, joined the NFL in 2022, she was tasked with building its marketing technology team from the ground up. “I was a one-person team,” she told ADWEEK. Now her team consists of over 50 people who work closely with the league’s marketing and data teams to…
As NFL Fandom Evolves, It’s Turning to AI to Keep Up Read More »
Hi Readers, Welcome back to AdExchanger’s Commerce Media Newsletter. This time, we’re checking in on some of the world’s largest advertisers after several US CPGs and food and beverage companies reported quarterly earnings in the past couple of weeks. This is a challenging time for grocery-store brands. For example, last month, McKinsey published a report
Why Old-School CPGs Are Getting Back To Basics Read More »
Poetic License A class-action lawsuit was filed this week against French game studio Ubisoft for its decision to drop all access to The Crew, an online game people have to buy, but which also includes microtransactions. [H/t to Rob Freund.] Imagine buying a pinball machine, begins the suit, only years later to discover that its
You Think You Own That?; Patchwork Privacy, Meet AI Read More »
Donald Trump is poised to take the reins of the U.S. presidency for a second term, and this time, the impact on the media and advertising industries is set to be significantly more profound. Here’s the lowdown. CMOs Marketers are about to face a steep uphill climb. Trump’s polling support reflects a pivotal moment in
What a second Trump presidential term means for media and advertising Read More »
Jared Belsky’s never been known to be shy, quiet and retiring. The co-founder and CEO of agency group Acadia has always spoken up, either through the press or on LinkedIn, about the industry issues he’s passionate about. Belsky’s latest passion point: fomenting awareness of – and resistance to – principal-based media on the part of
One media agency gets vocal against principal media — and hopes others will too Read More »
This week’s Media Briefing recaps what publishers had to say behind closed doors during last week’s Digiday Publishing Summit Europe about the brand safety/suitability practices that are penalizing their ad businesses. ‘The irony of the situation’ Trump Bump 2.0?, the post-election M&A outlook and more ‘The irony of the situation’ In light of this week’s
