Marketing

Jana Meron, vp of revenue operations and data, The Washington Post In 2023, more than one-third of brands entirely excluded news from their marketing mix, driven largely by concerns over brand suitability. This “fear of the screenshot” looms large — one misstep and a brand’s ad could be captured next to controversial or unsuitable content, […]

The advent of digital has transformed marketers’ ability to build segmented audiences and deliver highly targeted messages. Yet health care marketing has lagged far behind in data segmentation because of the complex requirements of HIPAA (Health Insurance Portability and Accountability Act). The issue isn’t a lack of data but the time and resources needed to

Picture this: There’s a mom sitting on a park bench. It’s a sunny day, and she’s watching her kids play ball on the grass. She takes a quick look around to confirm no one’s watching her. Then, when she’s sure she’s not being observed, she takes out of her bag … a GoGo squeeZ pouch

North Carolina Republican Lt. Gov. Mark Robinson sued CNN Tuesday over its recent report that he made explicit racial and sexual posts on a pornography website’s message board, calling the reporting reckless and defamatory. (AP) The report said that in posts on a porn site called Nude Africa, Robinson, who is running as a social…

Political journalist Ryan Lizza accused his ex-fiancee, acclaimed magazine writer Olivia Nuzzi, of “catastrophically reckless behavior” in a yearlong affair with Robert F. Kennedy Jr. that led to the journalists’ breakup this summer, according to new court filings in an ongoing dispute between Lizza and Nuzzi. (CNN) Kennedy told Nuzzi–his alleged “paramour,” 39 years his…

In its antitrust suit against Google, the US Department of Justice is portraying the company as a monopolistic giant, but the reality of Google’s ad tech business – and its future – is far more complex and evolutionary. The courtroom drama is drawing attention away from the real changes already reshaping the industry. These shifts

Fertility companies are having their ads blocked on Google, TikTok and Meta. Plus, will the digital dark ages soon be upon us? The post Women’s Health Still Gives Platforms The Ick; The Missing Shortlink appeared first on AdExchanger.

The WNBA’s 2024 season may be coming to a close, but the league’s breakthrough year will have a lasting commercial impact. It’s proven a draw for advertisers that have previously been strangers to basketball, such as dating app Bumble, over-the-counter birth control brand Opill and most recently, automobile lubricant-maker Castrol. The latter has signed up