Marketing

With signal loss on the rise, many advertisers are giving first-party data more of a shot. Not scotch whisky brand Dewar’s, though. The post How Dewar’s Uses Social Media – And Golf – To Target A New Generation Of Scotch Drinkers appeared first on AdExchanger.

What would the potential breakup of Google mean for premium digital publishers? As federal courts consider remedies to address Google’s monopoly in search and whether Google’s ad tech business constitutes a similar monopoly, the landscape for digital publishers will undergo substantial changes. While there could be some short-term negative effects for publishers if Google is

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Plus Or Minus All the retailer “pluses” – programs like Walmart+ that aim to replicate what Amazon has done with Prime – need reasons for people to join and renew those memberships.   Walmart has a new benefit, of a sort, Bloomberg reports.  Walmart

In spite of recent layoffs, Netflix is going full steam ahead on its push into gaming. As the streaming platform looks to adapt its homegrown intellectual properties into video games, all eyes are on next month’s “Squid Game” launch to prove that Netflix is up to the task. The past few months have been a

This week’s Future of TV Briefing recaps the conversation with Whalar’s Emma Harman about the European creator economy during last week’s Digiday Publishing Summit Europe. The European creator economy Comcast the cord-cutter, Charter the streaming bundler and more The European creator economy The so-called creator economy is global. A creator can post a video on

Amazon may be raking in large swathes of ad dollars these days — $14.3 billion in the last quarter alone — but it could be even more if its ad tech were better positioned. Amazon’s ads business has flourished in spite of its ad tech over the years — not because of it.  However, that could

The frantic era of publishers jumping on every trend — subscriptions, newsletters, paywalls — is fading. Now, they’re honing in on more thoughtful strategies, aiming to align their content with the smartest way to cash in. How quickly this transition will happen is anyone’s guess. After all, breaking lifelong habits is no easy feat, especially in

Marketers are starting to pay closer attention to the inner workings of ad verification companies. In the past two years, this scrutiny has intensified, driven by a renewed emphasis on transparent media buying following audits that exposed the murky fate of ad dollars in the hands of ad tech intermediaries. Just this summer, marketers voiced

Generative AI hasn’t had an outsized impact on 2024 presidential campaigns, but it still played a pivotal role in many aspects of political campaigns. With Election Day finally here, it’s worth looking at some of the ways ad-tech firms, political startups and political agencies have used large language models and machine learning. While AI has

Brazil’s largest consumer rights group has launched an unprecedented legal offensive against social media giants, with Meta, TikTok, and Kwai in the crosshairs over alleged failures in protecting young users. The Collective Defense Institute’s twin lawsuits, seeking damages of 3 billion reais (approximately $525 million), represent one of Latin America’s most significant financial challenges to…