Marketing

What’s tripping up the holdcos isn’t just economics or technology. It’s semiotics.  They still call themselves agencies.  This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.

On the the last workday before the Super Bowl and with Winter Olympics’ opening ceremonies just hours away, WPP Media has formed a partnership with sports data platform Genius Sports, Digiday has learned. The plan is to integrate Genius Sports’ first-party league, team and transactional data – derived from Genius Sports’ 250-million-consumer FanGraph platform –

In over 50 years of selling its wares, Pittsburgh cookware brand All-Clad has never run advertising against live sports coverage. But next week, it’s diving into the deep end with a campaign set to run alongside Peacock’s stream of the 2026 Winter Olympics. “We’re an American heritage brand,” noted Stephanie Sandkvist, head of retail media

This week, the Interactive Advertising Bureau proposed new protections to stop AI bots from freely harvesting online content.  The trade body’s president and CEO, David Cohen, revealed its legal framework – the AI Accountability for Publishers Act at the IAB’s Annual Leadership Meeting (ALM) in Palm Springs on February 2.  The legislation seeks to hold

As the creator economy grows, marketers have put new energy into Super Bowl LX outside of the traditional prime-time ad spot — from hosting creators at Super Bowl watch parties to pop-up events on the ground. Creators are everywhere except the small screen at this year’s Big Game. The U.S. annual creator economy ad spend is

This story was first published by Digiday sibling Modern Retail. It’s Super Bowl week, which means countless food and beverage brands are competing for stomach share as millions of Americans tune into the big game. Food and beverage executives say a Super Bowl campaign sets the tone for the year. In turn, some of them,

The Super Bowl offers a massive, if expensive, window of opportunity for advertisers looking to take advantage of its unrivaled audience reach – a reality that GLP-1 drugs and other healthcare products will harness this weekend. There’s also an outside chance this year might be their last chance to do so, should U.S. health secretary

Reddit’s ad business is surging. But you wouldn’t know it from its stock price. Reddit reported on Thursday $690 million in ad revenue for Q4 2025, a 75% year-over-year increase. Which means its ad biz grew by at least 60% each quarter of 2025. Reddit also saw its active advertiser count grow by 75% YOY.

The delivery platform created a content library full of alternate scenes for its own commercial that include cameos from a handful of celebrities.