Marketing

The idea of agencies selling subscriptions instead of billable hours has kicked up significant debate over the past week. It started when S4 Capital’s Monks told me it expects roughly a quarter of its revenue to come from subscriptions by year end. Cue the hot takes that are nearly unanimous in one verdict: subscriptions aren’t […]

Content marketplaces promise publishers potential wins: more distribution, increased visibility, reduced unlicensed AI scraping and new revenue opportunities. But without meaningful demand on the buy side, the model risks becoming another supply-heavy experiment that doesn’t shift the revenue needle for publishers. A variety of content marketplaces are emerging. From TollBit’s licensing platform to Dappier, and

This story was first published by Digiday sibling Modern Retail. Shoe brands, which are out billions of dollars from U.S.-imposed duties, are trying to find their footing after recent tariffs whiplash. On Friday, the Supreme Court dealt a major blow to President Donald Trump’s trade agenda, ruling that his sweeping tariffs last year — issued under the

Edward Jones is beginning to test agentic AI to make its marketing more efficient. The financial institution has recently entered into a handful of multi-year pilots with multiple AI companies, but is hesitant to commit long-term before seeing results. It’s a quiet, measured approach that speaks to a larger industry trend: agentic AI is still

For decades, the agency business has run on a simple, if imperfect logic: clients pay for time and the people who fill it. Hours logged, heads counted, invoices sent. Nobody particularly loved it but it was predictable enough that nobody moved to change it. That may finally be shifting. At the presentation for its new

PubMatic says its company – and the ad industry – are at an inflection point. And the SSP is betting its future on agentic AI. PubMatic reported $80 million in revenue during its Q4 2025 earnings call Thursday, which was down 6% year over year. It also reported $282.9 million for the full year of

During Thursday’s earnings call, CEO Cindy Rose announced a new plan to reposition WPP as a single company, rather than an agency holdco. The post WPP Braces For Big Change, As New CEO Cindy Rose Says It Will Ditch The Holdco Label appeared first on AdExchanger.

The Trade Desk, a longtime darling of Wall Street and programmatic, is back at square one in terms of convincing investors of the value of an independent DSP and kindling goodwill in the ad tech industry. The company reported Q4 and full-year 2025 earnings on Wednesday. TTD’s revenue grew 14% year over year to $847

Last year was a massive success for Warner Bros. Discovery’s content – but maybe not so much for its financials. The post WBD Improved Its Ad Business in 2025, But Still Has “A Ways To Go” appeared first on AdExchanger.