Marketing

Two days before the climax of this year’s World Cup, kitmaker Adidas ran a hastily constructed ad campaign highlighting talisman players Lamine Yamal and Lionel Messi in front of its famous triple stripe logo. The message of the ad was simple enough: the protagonists of the summer’s biggest sporting event were both Adidas men. The […]

Stanley 1913, the lifestyle brand, openly embraces AI behind the scenes, but is drawing a line amid the AI hype when it comes to what consumers see. Stanley has “not used AI for any external-facing, consumer-facing creative” and it will stay that way for the foreseeable future, said chief brand officer Kate Ridley. Brands are

Competition to hold and own live sports coverage has been seeping out of the traditional broadcast and streaming sectors, and into social, for a little while now. YouTube, for example, has been working to acquire streaming rights to NFL games, while some leagues have been working directly with creators on the platform. Meanwhile X has

The 2026 FIFA World Cup is over, and the impact of content creators (and how brands and platforms leveraged them) is clear. For perhaps the first time in the tournament’s history, creators were given unprecedented access to games, players, and other FIFA-related events through YouTube and TikTok’s unique platform partnerships with FIFA, while official sponsors

This week’s Media Briefing looks into the emerging vibe shift in AI search: execs are sensing that trust, authority and established brands in LLMs are becoming key advantages for premium publishers. The return of trust and brand authority as a competitive edge for publishers in the AI era Publishers reevaluate relationship with Google, News Corp

The second quarter was what you might call an interesting one for Alphabet – especially if you care about advertising. Google’s Network advertising business, which constitutes ad spend across the open web, was down year over year once again. Meanwhile, in early July, Google lost a years-long appeal against a record 4.1 billion euro antitrust

Audio platforms are fed up with tolerating the persistent gap between the amount of time people spend listening to podcasts and how much advertisers spend on podcast advertising. So instead of waiting for advertisers to change their habits, these platforms are making their podcast inventory available through the same tools advertisers already use to run

OpenAI is expanding advertising across ChatGPT, but marketers using the platform say its campaign tools remain limited compared with those available from Google and Meta. The question is not only whether OpenAI can reproduce the controls offered by established platforms. ChatGPT matches advertisements to the context of a conversation, creating different requirements for targeting, measurement,