Marketing

Last September, Netflix. This September, ChatGPT. Amazon has cut a deal to let its advertisers buy ads from the popular AI-powered chatbot, adding to a long list of premium supply its spent more than a year locking down.  From today (September 10), advertisers using Amazon Ads — the retail giant’s advertising platform, which includes its […]

Meet the new Prebid boss, same as the old boss? Prebid.org has appointed its former longtime chairman, Garrett McGrath, as its second-ever president, the organization announced on Thursday. McGrath left Prebid in June following five years as board chairman after stepping down as SVP of product management at Magnite. Since he no longer worked for

U.S. advertising spending is set to rise faster than expected this year, but so is the proportion of ad dollars spent through AI or automated campaign types like Meta’s Advantage+ or Google’s Performance Max. The Interactive Advertising Bureau (IAB) estimates that U.S. ad spend will grow 12.3% this year, up from its previous estimate of

U.S. advertising spending is set to rise faster than expected this year, but so is the proportion of ad dollars spent through AI or automated campaign types like Meta’s Advantage+ or Google’s Performance Max. The Interactive Advertising Bureau (IAB) estimates that U.S. ad spend will grow 12.3% this year, up from its previous estimate of

“All I know is that I know nothing.” This quote (along with variations of it) is frequently attributed to Socrates, via Plato’s account of him. For most of the past year, it’s also what the leader of almost any company specializing in AI search would tell you. If you asked one of these companies to

Google must rework search in Europe to comply with the bloc’s Digital Markets Act. Plus: Brands are still trying to figure out how to advertise in video games. The post Google Search Has To Play Nice; Khajiit Has Ads If You Have Coin appeared first on AdExchanger.

In the age of generative and agentic AI, agencies are barreling toward a software as a service business model. That’s starting to show up in contracts. None of the four agency execs Digiday spoke with, however, say they’re not ready to overhaul their MSAs — at least not yet. Increasingly, agencies are using AI tools