Weeks after OpenAI started laying the foundations for running ads in ChatGPT in Europe, it has now started putting up the walls, specifically around how those ads will comply with the region’s privacy laws. In the latest update to its EU ads policy, which was added on June 2, OpenAI states that it will only […]
ChatGPT ads land in U.K. as OpenAI outlines EU privacy rules Read More »
As performance takes center-stage in more advertising discussions, demands to solve fragmentation and cruddy measurement are reaching a fever pitch. The post Ad Performance Hinges On Kicking Fragmentation’s Butt appeared first on AdExchanger.
Ad Performance Hinges On Kicking Fragmentation’s Butt Read More »
Created by WPP Open X, “No Better Feeling” heightens the reality of a single on-field moment to cap off Coke’s “Feel It All” campaign.
Campaign Trail: Coca-Cola rides a roller coaster of World Cup emotions Read More »
A word of caution to digital advertising companies, as they go all in on AI algorithms: They need to build these solutions with ownership, governance and accountability from the start – or AI could sink them with a single mistake. The post AI Off The Rails appeared first on AdExchanger.
To squeeze the most juice out of their live sports campaigns, many marketers are adopting programmatic buying and marketing mix modeling, both of which are also drawing more advertisers to the digital live sports cornucopia. The post Better Attribution Makes Live Sports A Performance Play appeared first on AdExchanger.
Better Attribution Makes Live Sports A Performance Play Read More »
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Hungry Hungry Hippos appeared first on AdExchanger.
Comic: Hungry Hungry Hippos Read More »
Ad-ding Value The price of ChatGPT ads is going down as OpenAI’s partners roll out incentives to drive adoption. Criteo, which became OpenAI’s first ad tech partner in March, recently announced that it’s dropping its minimum investment requirement from $50,000 to $10,000 to “lower the barrier to entry and make testing dollars work,” per an
Cheaper ChatGPT Ads, Same Black Box; Google’s New AI Search Analytics Read More »
Late last month, Google plugged its Gemini Omni model into YouTube Shorts’ existing Remix tool, turning it into a way to heavily rework or transform creators’ videos. Billed as a way to “easily step into the trends and conversations on YouTube,” the update has instead raised fresh questions across the creator economy about who controls
YouTube’s AI remix push exposes a looming reckoning for the creator economy Read More »
Liftoff Mobile’s initial public offering this week, which raised $437 million, representing a stock flotation price of $23 per share, was the latest test of the public market’s appetite for ad tech. Related Insights Navigating Economic Instability Amidst the market carnage, a silver lining is emerging for some ad tech companies Read More The debut
By the numbers: Liftoff’s IPO tests ad tech’s mettle on the public markets Read More »
One of Coca-Cola’s core focuses these days is data — specifically how it matches its own data against what its partners hold. John Murphy, the advertiser’s president and CFO, made the point at the DBAccess Global Consumer Conference on Thursday. He added: “Today, one of our core areas, how do we take the, let’s say,
