Marketers are getting back to basics. Throughout the year, there’s been a simmering debate for marketers: brand building versus performance marketing. But, in reality, it’s not an either-or equation. Marketers need both brand building and performance marketing to be successful. The problem, of course, is that in in a world that’s obsessed with short-term thinking, […]
This week’s Media Briefing looks at referral traffic from search and search-related platforms. Searching for traffic News Corp pubs vs. Perplexity, LinkedIn’s video rev-share program for publishers and more Searching for traffic 2024 has been a bit of a watershed year for digital publishers’ original traffic driver search. And not necessarily in a good way.
DPG Media will stop selling ads for its news and entertainment apps in the open market of programmatic auctions, where ad prices fluctuate in real-time like a volatile stock market. Beginning next month (Nov. 1), advertisers will have to buy ads from the publisher directly if they want to appear in those apps. They can
DPG Media will pull the plug on selling app ads in the open market Read More »
Earlier this year, restaurant critic Pete Wells excused himself from the table after twelve years. In his last essay for The New York Times, he paints a bleak portrait of a hyper-optimized restaurant industry and dining culture devoid of personal exchanges, humanity and friction. Wells also takes issue with the rise of TikTok foodfluencers, where…
Beyond Brat: The Trend & Brand Product Formula Is No Longer Enough Read More »
“We have to look for women’s histories in unexpected places,” said Aurora James, subject of the latest installment of video series Resume Rewind, sponsored by entertainment wiki hosting service Fandom. “One of those places is fashion.” James is the founder and creative director of luxury lifestyle and accessories brand Brother Vellies and founder of The…
Resume Rewind: Aurora James on Career Pivots, From Fashion Designer to Working In PE Read More »
Donald Trump’s first presidential term made a huge impact on the American political landscape in 2017. That includes the creation of Tech for Campaigns, a nonprofit organization that’s intent on dragging Democratic candidates into the digital marketing age. The post Democrat Candidates Are Way Behind On Digital. This Nonprofit is Trying To Help appeared first
Democrat Candidates Are Way Behind On Digital. This Nonprofit is Trying To Help Read More »
Ads for faux film “Howl You Know” will run before actual trailers in cinemas while the brand is sharing additional Hollywood-like content on social.
Milk-Bone revels in rom-com tropes with movie trailer parody campaign Read More »
Ad-free subscriptions are coming to social media. Snapchat was actually one of the first social platforms to offer a monthly subscription, starting in 2022. Its $3.99 Snapchat+ plan provides subscribers with exclusive, experimental and prerelease features (but still features ads). Snapchat+ had 11 million subscribers in August 2024, an increase of 6 million since September
Advertisers, Brace Yourselves: The Era Of Paid, Ad-Free Social Media Is Here Read More »
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. In The Market The “Marketect” has struck again. By which we mean that Ari Paparo, founder of advertising info resource Marketecture (and of Beeswax back in the day), has snapped up another ad tech-y property. This time it’s Ad Tech Explained, a newsletter
Not For Sale!; Johnny On The Spotify Read More »
The Google anti-trust trial will come to an end in late November, and there’s a lull in the action now that the testimony wrapped up on both sides weeks ago. But the fact is, whether Google gets broken up or not — and there are strong feelings in both directions about what that could mean
Confessions of a media buyer on Google’s stranglehold on the industry Read More »
