Related Insights The Programmatic Marketer ‘She gets stuff done’: Why Criteo tapped a Nielsen vet to turn around its business Read More Criteo has announced the launch of a “succession plan” for a new chief executive after existing CEO Megan Clarken informed the ad tech outfit’s board of directors that she plans to retire within […]
Criteo seeks new chief executive after Megan Clarken announces pending exit Read More »
The former Eagles center pals around with the brand’s CGI buffalo mascot in an effort that leans into Kelce’s recent retirement and famous brother.
Buffalo Wild Wings brings Jason Kelce back to football in new ads Read More »
Ranjana Choudhry has spent decades on the buy and sell side. Now, she’s getting into ad tech. AdExchanger spoke with Choudhry about her new role and about her side hustle training the next generation of marketers. The post Aki’s New SVP Of Media On What Makes Retail Media Tick appeared first on AdExchanger.
Aki’s New SVP Of Media On What Makes Retail Media Tick Read More »
Sierra Nevada is tapping Kargo’s latest ad offering for its recent CTV campaign aimed to raise awareness for a brand refresh. But there’s a catch: The new ad units aren’t traditional video assets. The post Sierra Nevada Is Brewing A CTV Strategy – But Without Video appeared first on AdExchanger.
Sierra Nevada Is Brewing A CTV Strategy – But Without Video Read More »
Almost all major companies have a chief financial officer. They also have someone in charge of human resources, and another person leading their legal affairs. It’s hard to find an organization without a CEO. This isn’t true for chief marketing officers. While 63% of Fortune 500 companies have a marketing executive who sits on the…
Do All Fortune 500 Companies Have a CMO? Depends on the Industry Read More »
The generation we call the “Next Gen” is approaching content in a fundamentally different way from past demographics; it’s seen as a notoriously difficult group to capture for any meaningful period. But the one thing that keeps them where they are, that grabs their attention for longer than most sports broadcasts or primetime TV shows…
Get Immersive With Gaming to Engage the Next Generation Read More »
It has become clear recently that some sellers in the RTB ecosystem are engaging in abnormal practices regarding how IDs are populated in bid requests. These sellers are causing a cookie ID to be presented in the bid request, in the customary field (“buyeruid”), but this cookie is not present in the browser. MediaMath listed
Mitigating Misrepresentation: Is There A Proper Approach To ID Bridging? Read More »
M&A is still hot in ad tech this summer. Plus, Netflix’s upfront results may sound promising, but the streamer still needs to grasp the finer points of the advertising game. The post Circana Acquires NCSolutions And Nielsen’s MMM Biz; Netflix Goes Toe To Toe With Prime Video appeared first on AdExchanger.
Tennis fans shouldn’t be surprised to see IBM’s Watson bringing even more AI commentary to the 2024 US Open. It’s been a partner with the tournament so long, it could be playing doubles. Partners since 1990, the U.S. Tennis Association and IBM’s new features include using generative AI to create real-time match reports and AI-generated
How IBM and the US Open are using Watson create more AI-generated tennis content Read More »
The 2024 election cycle was always going to be disruptive for advertisers during the fourth quarter – that’s the norm for advertisers every election year. The tumult of the presidential election this summer, with the Democrats changing nominees as well as the assassination attempt on former President Trump, however, isn’t the norm. Advertisers have come
Marketing Briefing: Inside some of advertisers’ challenges in the 2024 election cycle Read More »
