Marketing

PubMatic is dialing back its expectations for the rest of 2024, and investors are taking note. The SSP revised its full-year revenue outlook down by $10 million in its earnings report on Thursday. Its stock price immediately dropped 35% in after-hours trading, before settling at about 30% down when the market opened this morning. The […]

While X leadership views the not-for-profit group’s shuttering as a victory, it’s not clear if the move will help it win back jumpy advertisers.

Remember when all anyone in the online advertising industry could talk about was the end of third-party cookies in Chrome followed by Google’s sudden reversal? Feels almost quaint now in light of Google’s defeat on Monday in the DOJ’s landmark search antitrust case. US District Court Judge Amit Mehta, who presided over the trial, found

As the J.M. Smucker brand brings iced coffee to the refrigerated aisle, new spots by BBH USA give a chilly remix to recent marketing.

The Trade Desk has delivered another smash earnings report, with $585 million in Q2 revenue, up 26% year-over-year. The company, which reported on Thursday, generated $85 million in net profit, more than double the $33 million it generated in Q2 2023. Meanwhile, Unified ID 2.0, the open-source identity initiative created and backed by The Trade

How emotions are used often determines whether creative can do more than just connect, but actually predispose viewers to buy, says Kantar’s Jane Ostler.

Disney and Netflix report streaming profitability, while WBD continues to suffer revenue losses. What Disney and WBD have in common, however, is a desire to copy Netflix. The post Copying Netflix Is Part Of The Streaming Profitability Playbook appeared first on AdExchanger.

This summer, the world has been glued to their screens for the Olympics. Traditionally, these events have been synonymous with appointment TV, where viewers gather around the television to tune in at specific times. And we’re seeing that this draw persists today. The opening ceremonies alone drew in nearly 29 million US viewers – the

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: Gamechanger appeared first on AdExchanger.

The World Federation of Advertisers told members on Thursday that it’s suspending its Global Alliance for Responsible Media initiative. The post GARM Out In The Cold; What If Everyone Still Defaults To Google? appeared first on AdExchanger.