The Nestlé-owned brand wants to be an early pet-care mover on a platform that is increasingly key to reaching Gen Z and Gen Alpha.
Purina races onto Roblox with game focused on virtual pets Read More »
The ad industry is all-in on generative AI, a buzzword that makes data clean rooms or blockchain look quaint. But for the most part, that interest is reserved for the, well, generative aspect. ChatGPT to replace film and video production, say, or to fill in ad copy. What’s missing right now is the analytics to
Meet Evertune, A Gen-AI Analytics Startup Founded by Trade Desk Vets Read More »
The rise of artificial intelligence (AI) and new automation tools has disrupted the programmatic advertising industry, stoking fears among some marketers about the future or scope of their roles. A 2023 Forrester Research report predicted that 33,000 agency jobs could be replaced by automation by 2030, with up to one-third of those directly attributable to
Why Traders Are (Still) The Future Of Programmatic In An AI-Driven World Read More »
Tired: buying data to target audiences. Wired: buying the whole dang data company. Alliant, an audience platform built on consumer transactional data, announced Wednesday that it has been acquired by Inverness Graham, a private equity firm based in Philadelphia. Alliant will continue to operate as an independent company under the leadership of JoAnne Monfradi Dunn
Private Equity Firm Buys Alliant As The Centerpiece To Its Platform Dreams Read More »
Amid record spending intentions by shoppers, holiday marketing campaigns reflect more diverse media mixes and experiments with artificial intelligence.
‘Merry and bright’: How marketers are evolving for ambitious holiday shoppers Read More »
Google is facing growing competition from changing search habits, as 45% of customers are likely to use and trust an AI tool to find more information about a brand, 51% now use social media and 28% turn to voice assistants. This is according to research from Yext, a digital presence platform for multi-location brands. Amidst…
45% of customers use and trust AI tools to find brand information Read More »
Meta continues to tinker with its business model as it deals with the new European regulatory environment. Plus, Government officials liberally used location-tracking software Locate X in criminal investigations dating back to 2018. The post Less Personalized Ads On Meta In The EU; The Secret Service Loves Ad Tech appeared first on AdExchanger.
Less Personalized Ads On Meta In The EU; The Secret Service Loves Ad Tech Read More »
Coming out of a presidential election blackout period in the U.S., many marketers expect to see increases across influencer marketing ad spending as brands tackle a shorter holiday season that is no less competitive. As brands paused or reduced their influencer investments during the runup to the election, they also face the ongoing impact of
This story was first published by Digiday sibling WorkLife With conservatives set to control all three branches of the U.S. government in a matter of weeks, people managers are bracing for potentially titanic changes to the workplace regarding everything from labor relations and safety regulations to healthcare benefits and DEI policies. “The post-election landscape has
Workplace policies poised for seismic shakeup post-election Read More »
Unlike the drawn out process of the presidential election in 2020, this year’s election quickly revealed that Donald Trump would be the winner — and that meant less of a sustained traffic bump to publishers’ news sites compared to the last election. The volume of U.S. web traffic to news sites was about 20% less between
