In the past couple of years, digital advertisers and ad platforms have increasingly returned to marketing mix modeling (MMM). In this generations-old approach, media channels (like TV, radio and print – now joined by the likes of Google, Meta and Amazon) are attributed for their sales contributions over the course of a months-long campaign. But […]
Learning To Love And Let Go Of Attribution Models Read More »
There’s been plenty of mudslinging in and around the Chrome Privacy Sandbox. But the Protected Audiences API (PAAPI) maybe ain’t so bad. PAAPI – a proposal for retargeting on Chrome without third-party cookies – could be nearly as effective as retargeting with third-party cookies, according to a new paper by researchers at Boston University’s Questrom
PAAPI Could Be As Effective For Retargeting As Third-Parties Cookies, Study Finds Read More »
A tool popular with law enforcement can track devices to sensitive locations. Plus, black boxes are getting a bit more transparent. The post X Marks The Spot; Is It A Black Box Or Slippery Slope? appeared first on AdExchanger.
X Marks The Spot; Is It A Black Box Or Slippery Slope? Read More »
The word “curation” in the context of ad tech refers to the process of selecting and organizing premium, high-quality inventory for advertisers and brands to more effectively target specific audiences. During the ongoing fall conference season, it’s one of the industry buzz phrases for 2024, placing it alongside buzzwords such as “addressability” and “antitrust,” or
The evolution of the great ‘curation’ tussle in ad tech Read More »
As the National Basketball Association (NBA) opens another season, the league is expanding the way it works with creators to grow and popularize basketball. It’s brought on top influencers such as Twitch streamer Kai Cenat and TikTokker Drew Afualo to mark the start of the 2024-25 season in a glossy trailer, running another edition of
Why the NBA is helping basketball creators make longer YouTube videos Read More »
Marketers are getting back to basics. Throughout the year, there’s been a simmering debate for marketers: brand building versus performance marketing. But, in reality, it’s not an either-or equation. Marketers need both brand building and performance marketing to be successful. The problem, of course, is that in in a world that’s obsessed with short-term thinking,
This week’s Media Briefing looks at referral traffic from search and search-related platforms. Searching for traffic News Corp pubs vs. Perplexity, LinkedIn’s video rev-share program for publishers and more Searching for traffic 2024 has been a bit of a watershed year for digital publishers’ original traffic driver search. And not necessarily in a good way.
DPG Media will stop selling ads for its news and entertainment apps in the open market of programmatic auctions, where ad prices fluctuate in real-time like a volatile stock market. Beginning next month (Nov. 1), advertisers will have to buy ads from the publisher directly if they want to appear in those apps. They can
DPG Media will pull the plug on selling app ads in the open market Read More »
Earlier this year, restaurant critic Pete Wells excused himself from the table after twelve years. In his last essay for The New York Times, he paints a bleak portrait of a hyper-optimized restaurant industry and dining culture devoid of personal exchanges, humanity and friction. Wells also takes issue with the rise of TikTok foodfluencers, where…
Beyond Brat: The Trend & Brand Product Formula Is No Longer Enough Read More »
“We have to look for women’s histories in unexpected places,” said Aurora James, subject of the latest installment of video series Resume Rewind, sponsored by entertainment wiki hosting service Fandom. “One of those places is fashion.” James is the founder and creative director of luxury lifestyle and accessories brand Brother Vellies and founder of The…
Resume Rewind: Aurora James on Career Pivots, From Fashion Designer to Working In PE Read More »
