The World Federation of Advertisers (WFA) is in turmoil, and Elon Musk is at the center of it. The upheaval began in August when the billionaire dragged his grievances into a U.S. courtroom, alleging that WFA members were conspiring to withhold ad dollars from X. Predictably, the trade body dismissed those allegations and is preparing […]
Tensions rise as WFA grapples with Musk’s lawsuit, splitting members Read More »
Another tentacle of the in-house trend has seemingly wriggled loose, this one powered by AI. Snack company Mondelēz International is creating an in-house generative AI content creation platform in collaboration with Accenture and Publicis Groupe, though financial details were not made available. AI-generated campaigns are expected to roll out as early as Q1 of next
Mondelēz takes AI in-house to try and curb marketing costs Read More »
To promote its line of foam dart blasters, the toy company Siren Blasters has invested in a full-bore influencer marketing campaign. But in spite of Siren’s strong grasp of its market, its paid relationships with creators have made some hobbyists feel wary of the brand. So-called “pro-level” foam dart blasters — imagine the Nerf toys of your
This week’s Future of TV Briefing looks at how The Wall Street Journal is using video to cover this year’s U.S. presidential election. Video Journal Disney retakes TV watch time crown Adobe’s AI payments to creators, LinkedIn’s video rev-share program and more Video Journal When The Wall Street Journal was sorting out its coverage strategy
The rapper is “hotter than hot right now” and makes the holiday campaign a “milestone moment” for the brand, according to CMO Kristen D’Arcy.
True Religion enlists Megan Thee Stallion to tap into hip-hop culture Read More »
Programmatic ads allow businesses to market their offerings to a target audience across online platforms such as apps and websites. More often than not, the campaigns are run using automated software making them an effective option to reach a large audience quickly. You may have seen programmatic ads on social media and forums. The ads…
4 tips to attract B2B buyers with programmatic ads Read More »
The scummy character has set up a profile that leans into tired dating app tropes, like holding a fish in his photos, to capitalize on cuffing season.
Mucinex mascot Mr. Mucus lands on Tinder to give consumers the ick Read More »
The cosmetic brand’s new campaign spotlights the positive impact of its purpose-led efforts and invites other businesses to join the “unicorn parade.”
E.l.f. challenges companies to ‘Dupe This!’ for latest purpose stunt Read More »
Paras Shah, the senior director of digital media at the CPG giant, reminds retail media networks “that is your full funnel — not my full funnel.”
How Georgia-Pacific creates value by investing in retail media networks Read More »
Sour Patch Kids, Crocs and Nutter Butter all tap into the meme-driven humor that the cohort loves, says Movers+Shakers’ CEO Evan Horowitz.
3 brands that understand Gen Alpha’s humor — and what they’re doing right Read More »
