Marketing

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Facebook is certainly no slouch when it comes to brands’ and retailers’ social media marketing strategies. But, according to a Digiday+ Research survey conducted among 67 brand and retailer professionals this summer, while brands’ Facebook usage and spend remain […]

Seasons are no longer finite. Back to school isn’t just for August. (Prime Day had retailers push back to school deals early this year.) Celebrating all things frightening isn’t solely for autumn. (Throughout July, people were making jack-o-lanterns out of watermelons and purchasing Halloween garb months in advance as part of a newly dubbed “holiday”

This story was published on Digiday’s sister site, Modern Retail. Black Friday is more than three months away, but Amazon’s third-party sellers are already scrambling to plan ahead. In a message to sellers earlier this month, Amazon recommended that third-party sellers place their Black Friday inventory in the company’s fulfillment centers by Oct. 19, a

The agency holding company saw small improvement in the first half, but suggested the full year will continue to be lackluster.

Ads featuring customer testimonials for Weight Watchers Clinic were handled by Ogilvy, the brand’s second AOR appointment in the past year.

Bart LaCount will serve as chief marketing officer in North America after previous CMO Jeff Klein was promoted to president at the fried chicken chain.

The flavor includes packaging that can be scanned to unlock exclusive physical and digital experiences, including the chance to win movie tickets.

A hash is kinda trash. Or, more precisely, not only will hashing data not anonymize it, but regulators, including the Federal Trade Commission, consider hashed identifiers to be personal information. In late July, the FTC published a blog post reminding companies that hashes aren’t anonymous. They can still be used to identify users, and their

Samsung-owned audio electronics manufacturer HARMAN International doesn’t advertise much in audio environments. That may sound odd for a brand that makes and sells speaker systems, headphones and other audio gear, but there’s a good reason, said Chris Epple, HARMAN’s VP of marketing in the Americas. Say an ad for a premium speaker manufactured by HARMAN’s