The fast-food giant is collaborating with a Web3-fueled entertainment brand that CMO Tariq Hassan calls “an agent of change in the cultural landscape.”
McDonald’s holiday cups entertain with Doodles content, digital collectibles Read More »
CTV is the hottest growth channel in ad tech, but there’s still plenty of untapped programmatic opportunity. That’s why Viant acquired CTV data platform IRIS.TV. The deal was announced during Viant’s Q3 earnings call on Tuesday. Viant did not disclose the terms of the deal. A common complaint among advertisers is their lack of transparency
Viant Acquires Data Biz IRIS.TV To Expand Its Programmatic CTV Reach Read More »
“#TideTackles” is the brand’s most content-rich NFL effort to date with over 100 assets, and is the first to focus largely on unscripted material.
Why Tide is shifting to social-first marketing for its latest NFL blitz Read More »
This December, Sequent Partners will say farewell to the advertising and media industries. After 21 years of devising innovative ways to improve the effectiveness of advertising investments, we’ve decided it’s time. Freedom and the open road beckon. We will be retiring from media consulting. And while we will continue to provide assistance to the industry
Marketing Has Made Great Progress, But Media Is Still A Minimum Viable Product Read More »
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Gathering Its Threads When Facebook first took off, Co-Founder and CEO Mark Zuckerberg wrestled with when to sacrifice ineffable coolness and organic popularity with advertising. For Instagram Threads, the text-based social platform that’s Meta’s version of the one-time Twitter, there is no such
Threads Will Have Ads Next Year; Perplexity, Gen-AI Search Engine, Already Does Read More »
Christmas cheer isn’t for everyone. Everyone’s got an uncle who would rather watch a Ken Burns documentary than pull crackers. Who’d settle for Mariah Carey when you can have something more subdued from Gustav Mahler? This year, as British retailer John Lewis releases its annual holiday ad, some of its retail competitors appear to have
In July, a single announcement from the Google Chrome team turned the $300 billion digital media industry upside down, turning the subsequent months into a tense waiting game for ad tech decision-makers. For the uninitiated, Google’s July announcement was that, after years of uncertainty, it would retain third-party cookies in its Chrome browser. This shift
This week’s Media Briefing recaps how five publicly traded publishers’ businesses performed in the third quarter of 2024. Q3 in review Google’s news removal test, The Guardian’s over X and more Q3 in review In third quarter earnings calls, executives at publishers like Dotdash Meredith and News Corp blamed the lead-up to the U.S. presidential
As Spotify closes in on its first-ever profitable year, media buyers say advertisers are changing the way they spend on the platform. The audio streaming platform posted its third-quarter earnings report at the close of the New York Stock Exchange on Tuesday (Nov. 12), recording $4.2 billion (€3.98 billion) in revenue — putting it well on
The social media landscape is in full reshuffle mode following Donald Trump’s ascent as president-elect for a second term. While no one can predict the final shape of this realignment, one thing is certain: it’s headed for an era of even deeper polarization and fragmentation among social media companies. Just look at the numbers from
A week since the U.S. election and social media is becoming more fragmented than ever Read More »
