The offering shuts down other apps, notifications and camera functions for a set period of time, addressing a consumer desire to unplug.
Heineken turns any phone ‘boring’ to encourage IRL connection Read More »
The free app will launch Nov. 18 and include podcasts, games, interactive stories and original animated shows like “Legends of Evergreen Hills.”
Chick-fil-A targets families with entertainment-focused mobile app Read More »
The retailer’s latest effort centers on affordable, easy gifting and includes its first-ever holiday jingle made with TikTok personality Lubalin.
Urban Outfitters says ‘Happy LOLidays’ with social-focused holiday campaign Read More »
We discuss the rise of curation in programmatic buying and the current backlash. Is curation an ad network with new window dressing? And will it save or undermine the open web? The post The Curation Debate appeared first on AdExchanger.
The Curation Debate Read More »
Nichole Robillard, who recently led a rebrand for Smokey Bones, was praised for her ability to blend creative and operational expertise.
Red Lobster appoints new CMO to usher in post-bankruptcy era Read More »
A radio station in Poland has replaced its human journalists with AI. The Associated Press reported that weeks after letting its journalists go, OFF Radio Krakow relaunched with what it said was “the first experiment in Poland in which journalists … are virtual characters created by AI.” The station in Krakow said its three avatars…
Oh Boy: Radio Station in Poland Replaces Journalists with AI Read More »
Melinda Spence, head of measurement and insights, Activision Blizzard Media Attention has become one of the most valuable yet elusive resources for brands. With consumers engaging with multiple screens, platforms and content streams simultaneously, capturing and sustaining attention has never been more essential. Amid this competition, one medium stands out for its ability to hold
Winning the attention game: How brands are thriving in gaming’s immersive worlds Read More »
Social media users have an insatiable appetite for content—even as the social ecosystem becomes more complex. Despite AI-generated content inundating feeds, emerging networks shaking up the landscape and algorithms transforming on a dime, consumers have never been more plugged in and eager to engage with their favorite brands on every channel. For marketers, this is…
Sprout Social’s 2024 Social Media Content Strategy Report Read More »
In the age of streaming services, it’s easy to overlook the enduring power of linear TV. But even though platforms like Netflix and Hulu have captured a significant portion of the market, traditional television still reaches a massive and valuable audience. And, as a result, linear TV remains a vital component of any effective advertising
Streaming Reach Is Still No Match For Linear Read More »
IT management platform Atera used generative AI tools including Sora and Midjourney to save up to $1 million on video ad production.
How — and why — this brand created an ad campaign entirely with AI Read More »
