Matthew Sutton, previously of digital-first brands like The Black Tux, is tasked with bringing product strategy and marketing closer together.
Columbia revamps creative strategy with new top marketer, agency Read More »
It’s more challenging to get a marketing job today than it was five years ago, according to 68% of industry professionals surveyed by CMI.
The marketing job market: Here’s what the numbers say Read More »
The “set-jetting” phenomenon means TV advertising and, more specifically, CTV advertising is a natural fit for travel brand Expedia promote its service. The post How Expedia’s TV And Digital Teams Became Travel Buddies appeared first on AdExchanger.
How Expedia’s TV And Digital Teams Became Travel Buddies Read More »
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Exclusive Distribution Deal appeared first on AdExchanger.
Comic: Exclusive Distribution Deal Read More »
The term “data clean room” has gotten co-opted. Plus, a useful one-pager on the new baseline standards for DTC marketing. The post Don’t Hate, Collaborate; Getting Closure On Disclosures appeared first on AdExchanger.
Don’t Hate, Collaborate; Getting Closure On Disclosures Read More »
The long-standing partnership between X and the NFL is about to expand once again. By the end of the year, the professional football league will have an even bigger presence on the social network with the launch of the “NFL Portal,” according to an executive with knowledge of the plan. Details are still under wraps,
X is set to expand its NFL content partnership with new portal Read More »
Sports stars are beginning to take greater control of their media careers before their playing careers have finished. This year, we’ve seen athletes including England soccer captain Harry Kane, Portuguese soccer star Cristiano Ronaldo (measured by followers across social platforms, he’s the most popular sportsman in the world) and NFL player Travis Kelce work to
Earlier this week, Spotify confirmed it is piloting its own ad exchange or supply-side platform to enhance its revenue margins further as it turns a profit for the first time. Spotify is piloting an SSP, Spotify Ad Exchange (SAX), focused on video ads to scale its automated advertising solutions, according to an Oct. 22 Axios
Spotify tunes up its ad tech as it looks to attract even more ad dollars Read More »
In the Town Hall sessions at the Digiday Media Buying Summit, which wrapped on Oct. 17 in Palm Springs, California, media agency folk decried the continuing challenge of scope creep — when clients ask for work to be done on their behalf that falls outside the scope of work initially agreed upon. But they also
Overheard at DMBS: The problem with scope creep — and how to get over it Read More »
After making millions of dollars through Fortnite Creative, the development studio JOGO has hired a $2 million payroll of experienced game developers, with the goal of bringing premium-quality titles to the platform. JOGO was founded in May 2024 by Fortnite influencers Andre “Typical Gamer” Rebelo and Chad “Mustard Plays” Mustard and Unreal Editor for Fortnite
Why JOGO is spending millions of dollars to publish ‘AAA’ games on Fortnite Creative Read More »
