Marketing

It has been just over six months since Campbell’s officially acquired Sovos Brands, Inc., bringing Rao’s Homemade under its brand umbrella. Originally a more regional brand, the jarred pasta sauce has built up a cult-like following, especially with home cooks. After news of Campbell’s acquisition of the brand broke, fans expressed concern that Campbell’s would […]

After several years of fits and starts, curation in ad tech is finally having its moment in the spotlight.  And if you need a clear sign of its mainstream arrival, even Google is jumping on board. But here’s the catch: Google’s take on curation won’t necessarily look the same as anyone else’s. The truth is

In TikTok’s search to attract more SMBs, it’s turning to automation. That journey started off with automating how ads are bought, but now the platform has set its sights on how those ads are created. On Thursday (Nov. 14), TikTok officially launched its Symphony Creative Studio globally, following a beta test period with a select

There’s always a gap between expectation and reality. But last week’s election result showed that for some marketers, that gap was significantly wider than they’d previously imagined. Creative agency strategists predict that marketers might turn to more cautious, conservative messaging as they try to mend that gap. President-elect Donald Trump won by more than 3.2

During its earnings call on Thursday morning, Disney announced plans to bring ESPN+ content to Disney+ starting on December 4, The post ESPN+ Content Is Coming To Disney+ This Winter appeared first on AdExchanger.

Among the new app features are trend reports, which blend the expertise of Nordstrom stylists with artificial intelligence to deliver relevant trends. 

Users of the streaming platform can scan a QR code to access recipes inspired by the dinner scene from “National Lampoon’s Christmas Vacation.”

Principal-based buying – the practice of purchasing inventory in bulk at a discounted rate and reselling it to clients at a markup – has recently sparked much debate. Media arbitrage is not new. But an ANA report released in May, which found that principal-based buying is on the rise, has reignited its controversial rep among advertisers.