Marketing

The regular drip of reports by watchdogs like Adalytics is normally followed by widespread – more or less genuine – outrage. This pattern reveals two facts about the digital advertising industry. One: The road to (real) accountability is still long and winding. Two: The way most of the industry is tackling the topic of transparency […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Poison Apple Disney+ and Hulu are free.  Not free to subscribe, mind. Free of Apple’s 30% cut, at least for new sign-ups.  Starting last week, Disney’s streaming services began diverting iOS users to an external site to create an account and subscribe. Then

This story was first published by Digiday sibling Glossy Ulta Beauty is taking its retail media network to the next level.  Since its retail media network, UB Media, launched in May 2022, it has secured 300 brand partners and experienced a 35% annual increase in brand investment. Now, the beauty giant is partnering with e-commerce

The embers of social commerce and live shopping seem to be relit thanks to TikTok Shop.  Users seem hooked, considering TikTok Shop’s gross sales have topped $1 billion monthly since July, according to The Information. And where users go, brands are sure to follow close behind. Over the last three months, CPG clients have come

Last week, Google Deepmind expanded the availability of its SynthID tool for watermarking text generated by AI. After implementing SynthID text in Google Gemini earlier this year, it’s making the tool open-source to help improve transparency of AI-generated text from other large language models. Watermarking AI content has been a high priority since AI-generated content

Though fans have always been fascinated by the people who made up their chosen team, few outlets have put personality on a pedestal like The Player’s Tribune. Launched in 2014 by baseball legend Derek Jeter and his business partner Jaymee Messler, The Player’s Tribune was an early herald of a key, long-term shift within sports

Exactly two years ago today (Oct. 28), billionaire Elon Musk bought then-Twitter. As the platform transformed into a hotbed of divisive content, many marketers swiftly pulled their ad dollars, anxious about their brands being tied to either controversial topics or Musk himself. Now, as the dust settles, the answer to the question of whether advertisers

At the rapid speed that influencer partnerships are formed, agencies are faced with vetting up to hundreds of thousands of creators for their clients to deliver on brand safety. What was once done manually by teams of people — reviewing online history and social media content or identifying sentiment and misinformation — now can move

Any brand can erase MFA from its programmatic spend – if it wants to. That’s according to the ANA and TAG TrustNet’s second quarterly Programmatic Media Transparency Benchmark report. The ANA previewed the report, which is set to be released in November, at its Masters of Marketing event in Orlando, Fla., on Thursday. By implementing

AI is revolutionising the marketing landscape, from customer understanding to content creation and performance measurement. Snowflake’s third annual “Modern Marketing Data Stack 2025: How Leading Marketers Are Thriving in a World Redefined by AI, Privacy and Data Gravity” report offers an examination of how organisations are adapting to an AI-driven marketing landscape whilst juggling privacy…