Two of the ad industry’s buzziest topics have generated yet another deal: generative AI and ad curation. Last week, Cognitiv and Index Exchange became the latest companies to partner on another way to use deep learning algorithms and large language models for programmatic media. The deal lets Cognitiv’s ContextGPT product integrate with Index’s Marketplaces platform, […]
A month after hosting the U.S. Digiday Publishing Summit in Key Biscayne, Florida, Digiday gathered European publishers together in Barcelona, Spain, for the Digiday Publishing Summit Europe. And — accents aside — the conversations among attendees were very similar, as covered in the video below. Asked to what extent there are differences between the U.S.
How the European and U.S. publishing landscapes compare and contrast Read More »
“Undercover Cups” shows reps going into McDonald’s, Burger King and Wendy’s — all Coke partners — to replace soft drink orders with Pepsi.
Pepsi swaps out burger chain soda orders in brand’s latest video stunt Read More »
The General Mills brand and Dentsu Creative — with the help of an animatronic alien — took an entertainment-first approach to deliver a value message.
Campaign Trail: Totino’s spaces out with ‘I Think You Should Leave’ crew Read More »
Change is hard for a company like Nielsen, which has been around so long it even predates the first publicly available television sets. The post Nielsen Says You Shouldn’t Count Out The Old Guard Just Yet appeared first on AdExchanger.
Nielsen Says You Shouldn’t Count Out The Old Guard Just Yet Read More »
Jessica Alter, co-founder of the nonprofit Tech for Campaigns, believes political campaigns should model their digital ad strategy on that of seed-stage startups. She joins the podcast this week to talk through this year’s unexpected election results. The post Political Advertising Post-Mortem Analysis, Part Deux appeared first on AdExchanger.
Political Advertising Post-Mortem Analysis, Part Deux Read More »
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Remote Possibilities appeared first on AdExchanger.
Comic: Remote Possibilities Read More »
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Living Wage Brands are changing how they work with agencies. Which is to say, they want to pay less for agency services. One option is output or outcomes-based pricing, Ad Age reports. That’s becoming increasingly popular with major ad platforms, retail media
The Remuneration Conversation; Investigators Set Their Sights On Zeta Read More »
In today’s entertainment landscape, transmedia is the buzzword du jour — and gaming is driving the narrative. The trend was on full display earlier this week, when the creators of “DC Heroes United” announced that the series would launch alongside a parallel mobile game. It’s no secret that Hollywood and gaming have been involved in a
It has been just over six months since Campbell’s officially acquired Sovos Brands, Inc., bringing Rao’s Homemade under its brand umbrella. Originally a more regional brand, the jarred pasta sauce has built up a cult-like following, especially with home cooks. After news of Campbell’s acquisition of the brand broke, fans expressed concern that Campbell’s would
