Klue analyzed 3,400+ buyer interviews and uncovered the shocking truth about why deals are won or lost. Spoiler: it’s not what your CRM data is telling you.
Beyond the price tag: The real deal-breakers, according to your buyers Read More »
Is your marketing plan falling short? Bridge these three gaps to elevate your strategy and impact.
3 critical gaps that are sabotaging your marketing plan Read More »
The Federal Trade Commission published a blog post last week warning companies that using a data clean room isn’t some kind of get-out-of-compliance-free card. And the first paragraph is a doozy. “Don’t judge a book by its cover – how a technology is named doesn’t tell you how it is used. This is the case
The FTC Thinks Data Clean Rooms May Have A Few Dusty Corners Read More »
What will it take for advertisers to actually buy campaigns based on attention metrics? That was the question at the heart of Adelaide’s Business of Attention event in New York City last Tuesday. Stakeholders from across the ecosystem gathered to discuss whether attention can become a programmatic currency, why standardization would be necessary to make
Reflection a couple of weeks after election day is inevitable. But planning for what’s next is where the real impact lies. Political ad strategies evolved quickly this year, as campaigns moved beyond exclusivity, focusing on flexibility and reach. Here’s what this cycle taught us and how it will guide our business in the medium term.
Politics Have Changed. Here’s How Political Advertisers Can Adapt Read More »
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Revving The Driverless Revolution In 2024, self-driving cars emerged from the Trough of Disillusionment, to cite the Gartner Hype Cycle, and leapfrogged the Slope of Enlightenment onto the Plateau of Productivity. Forgive us the jargon. Practically speaking, Waymo now completes more than 150,000
Time To Get On The Driverless Wagon; The FDA (Finally) Updates Its Ad Rules Read More »
In recent months, several influencer shops and agencies have built or expanded their content studios as they strive to keep pace with the speed and scale that a robust social media strategy requires. Not only does this allow them to move more quickly on creative assets and meet client needs in real-time, but it can
Ads are making their debut on Perplexity AI this month, led by Whole Foods, McCann, and PMG. But plenty others are holding back, unsure if the investment is worthwhile — at least for now. Their reluctance centers on two key factors. First, there’s the lawsuit that NewsCorp brought against Perplexity AI in October, which isn’t
Ads might have just hit Perplexity AI, but not all buyers are totally convinced — yet Read More »
The media agency world, or at least its biggest players, received a vote of relative confidence from a major analyst group last week, when Forrester issued the latest iteration of its Forrester Wave report analyzing the biggest networks and shops. Not 24 hours later, another report from MediaSense in partnership with the World Federation of
Media Buying Briefing: A tale of two reports (on media agencies) Read More »
Two of the ad industry’s buzziest topics have generated yet another deal: generative AI and ad curation. Last week, Cognitiv and Index Exchange became the latest companies to partner on another way to use deep learning algorithms and large language models for programmatic media. The deal lets Cognitiv’s ContextGPT product integrate with Index’s Marketplaces platform,
