The cosmetics brand is promoting the revamped jingle with a team of influencers and heavy play on the video-sharing app favored by Gen Z.
‘Maybe It’s Maybelline’ returns, reworked for TikTok era of beauty marketing Read More »
The casual dining chain will leverage its role as the official grill and bar of the NFL in ads and a content series starring league pros.
Applebee’s CMO on how brand’s NFL sponsorship feeds its new campaign Read More »
Do Redditors hate advertising? Reddit executives have been fielding a version of this question since 2009, when the company launched the first iteration of its self-serve ad platform. Redditors are not shy with their opinions – that’s the whole point of Reddit – and they’re also not necessarily known for their love of advertising and marketing.
An AMA With Reddit’s New VP Of Ad Product Read More »
Measuring TV commercials is complicated enough – let alone measuring the impact of sports sponsorships. Relo Metrics is one of a handful of companies capitalizing on this niche measurement gap. It specifically measures sports sponsorships on TV and in digital channels, including brand and logo placements visible during a televised sports game. Relo Metrics first launched
Inherent bias is embedded in all AI training data. This bias is perpetuated by nondiverse teams determining who gets access to it and how it’s used. That bias is then accelerated by the competitive nature of high-power investors whose primary goals are dispersing software and tools to generate outputs for clients and revenue for themselves.
For AI Systems To Deliver On Their Potential, DEI Must Be Ingrained – And Enforced Read More »
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Amazon Leads On Upfronts Amazon has officially wrapped its first-ever TV upfront. Amazon didn’t disclose a total amount of ad commitments. (We’re sensing a trend.) But buyers say they allocated a good chunk of change to Amazon in their upfront negotiations this year,
Amazon Wraps Its First Upfront; DV360 Earns Less Than The Trade Desk Read More »
Holding companies are taking a more cohesive approach to pitch advertisers. Omnicom is the latest to make structure changes to solidify this shift. Last week, the holding company revealed a new structure for its creative agencies, deemed Omnicom Advertising Group, with TBWA Worldwide CEO Troy Ruhanen at the helm. The move is an effort to
It’s that season again—when marketers grapple with the age-old question: Is the CMO still a key player in today’s business landscape, or just another relic of marketing’s perpetual debate? As always, the answer depends on your vantage point. For instance, Gap is bringing back the CMO role after a two-year break, while Hyundai is choosing
The cases for and against the CMO role Read More »
While it hasn’t formally launched a publisher program, over the last 18 months Reddit has been steadily rolling out products and resources aimed at courting media companies to increase their presence on the platform. And according to audience development leads from publishers including Newsweek, The Hill and Wirecutter, those efforts have helped pivot focus to
How publishers are experimenting with Reddit — even without a formal publisher program Read More »
This is a bonus behind-the-scenes look at our conversations with executives for Digiday’s CMO Strategies series. The series analyzes key marketer strategies and challenges across leading marketing channels, including retail media, social media, ad-supported streaming and display advertising.Digiday recently spoke with executives at Athletic Brewing, Duolingo, eBay, Georgia-Pacific, Haleon, Hyundai, Instacart, Natalie’s Juice, Tapestry and
