Marketing

With retail media networks continuing to attract a significant increase in media dollars from endemic advertisers — one estimate from eMarketer puts omnichannel retail media spend in 2024 at just under $60 billion — there’s one part of the business that’s been almost overlooked. Ironically, it’s the part of the business that’s been around longest: […]

The pending departure of Oracle from the advertising business has created a frenzy of competition between large and small ad tech players. Competitors Integral Ad Science (IAS) and Doubleverify have been rushing to court clients that previously used Oracle businesses such as Grapeshot, Moat, Bluekai and Datalogix — and the employees who previously staffed them.

Do you have thoughts on the trial? Consider taking our survey. “Don’t be evil” might have been Google’s early motto, but it seems like more of a footnote once it went full throttle chasing online ad dollars. If that sounds dramatic, the third day of its antitrust trial includes new evidence from U.S. Justice Department

Podcast host meets influencer As podcast networks chart their course for revenue growth in the back half of 2024, it’s clear that the way forward requires a bit of a reroute through new waters within the advertising industry.  Three podcast execs told Digiday that during the second quarter, it became clear that they should try

The open web tends to get a bad rap in advertising circles. Fair or not, it’s often viewed as a breeding ground for low-quality inventory, rife with fraud and malvertising. Yet, in a surprising twist, one of its biggest advocates is none other than Coca-Cola. The company not only spends ad dollars on the open

What’s behind PubMatic’s missing $5 million in 2024 revenue? In its Q2 earnings report in August, the SSP revised its revenue projection for the year down after it saw shortfalls from an unnamed DSP partner shifting to first-price auctions in May of this year. The unnamed DSP was Google DV360, a PubMatic spokesperson confirmed to

Do you have thoughts on the trial? Consider taking our survey. If you’re reading this, you’ll be aware that a battle to shape the future of the online advertising industry formally began in a courtroom in the District of Eastern Virginia this week, as the U.S. Department of Justice locks horns with Google’s online display

Rumors are swirling that The Trade Desk is cooking up a smart TV operating system, sparking speculation it’s ready to square off with heavyweights like Roku, Amazon, Google, Apple, and TV makers like Samsung (Tizen), LG (WebOS), and Vizio (SmartCast). But The Trade Desk’s CEO insists that’s not the game they’re playing. Speaking earlier today