Apartments.com and Homes.com missed an opportunity to go big on Jeff Goldblum and Heidi Gardner.
Super Bowl Hot Take: CoStar Brings Together Favorites But Lacks Novelty Read More »
Liquid Death’s shock value once felt fresh but is now formulaic
Super Bowl Hot Take: Liquid Death Has Lost Its Bite Read More »
The ad projects ambition and credibility, but its abstract storytelling may leave the average joe unsure what OpenAI is actually selling.
Super Bowl Hot Take: OpenAI Wants You to Build But It’s Unclear What Read More »
The wireless carrier leans on celebrity sparkle—without bringing much else to the table, ad industry insiders said.
Creatives React: T-Mobile’s Surprise Backstreet Boys Concert Feels Tired Read More »
The 60 second spot will air at the end of the first quarter.
Inside OpenAI’s Super Bowl Return, Where Codex Takes Center Stage Read More »
The cloud-based website builder Super Bowl ad spot centers on its AI-powered website-building tools.
Super Bowl Hot Take: Wix’s AI-Website Building Pitch Is a Season Late Read More »
Mando and Grogu got jokes in the Big Game.
The Mandalorian and Grogu Parody Super Bowl Ads at Big Game Read More »
Kurt Russell and Lewis Pullman go for the gold but don’t quite stick the landing.
Super Bowl Hot Take: Michelob Ultra’s Olympics Crossover Ad Doesn’t Stick the Landing Read More »
Six ad industry veterans weigh in on the grocery delivery app’s spot.
Creatives React: Instacart’s Message Gets Muddled in its Star-Studded Spectacle Read More »
The classroom is a club for the healthier soda brand.
