“I don’t believe the consumer’s mad at us, we just have to give them a reason to want to engage with us again,” CEO Kevin Plank said on a call with analysts.
Under Armour plots ‘most significant’ marketing to date as it works to win back shoppers Read More »
LiveRamp reported an unexpected boost to Q3 revenue, from $160 million last year to $185 million in 2024, during its quarterly call with investors on Wednesday. The company has a number of tailwinds, said CEO Scott Howe. LiveRamp benefits by the disappearance of Oracle’s ad business – another prominent data marketplace provider and a main
LiveRamp Outperforms On Earnings And Lays Out Its Data Network Ambitions Read More »
Available to Royal Perks loyalty members, BK Village promotes the fast food chain’s inaugural advent calendar and 31 Days of Deals promotion.
Burger King doles out holiday deals with immersive mobile app experience Read More »
The tie-up will allow advertisers globally to access video and display inventory across the audio streaming platform’s desktop and mobile app.
SoundCloud powers programmatic display, video ads with PubMatic Read More »
Moat, ya basic. Well, ya were basic, at least according to DoubleVerify CEO Mark Zagorski. “One thing we did note is that Moat had a pretty basic product,” Zagorski said on Wednesday during the company’s Q3 earnings call in response to an investor asking for more detail on the Oracle opportunity. In September, Oracle shut
DoubleVerify Won 70% Of The Former Moat Advertisers It Courted Read More »
Perion’s Stay Live uses AI to place ads by analyzing broadcast streams for moments of high engagement but low interruption.
DraftKings, Dr Pepper stay live with new sports-focused CTV ad format Read More »
Jenna Bromberg, previously director of core marketing at Pizza Hut, joins Papa Johns as it works to improve perceptions around value and loyalty experiences.
Papa Johns names new CMO to elevate data-driven creativity Read More »
Browser company Opera often takes its cue from Mountain View. So, when Google announced in July that it would no longer deprecate third-party cookies in Chrome, the decision could have had ripples all the way to Opera’s headquarters in Norway. The Opera browser, which has 2.2% browser market share, according to Statcounter, is based on
The Opera Browser Is Carving Out An Advertising Business Without Cookies Read More »
When Chi Ogbuehi, vp of marketing technology and consumer products, joined the NFL in 2022, she was tasked with building its marketing technology team from the ground up. “I was a one-person team,” she told ADWEEK. Now her team consists of over 50 people who work closely with the league’s marketing and data teams to…
As NFL Fandom Evolves, It’s Turning to AI to Keep Up Read More »
Hi Readers, Welcome back to AdExchanger’s Commerce Media Newsletter. This time, we’re checking in on some of the world’s largest advertisers after several US CPGs and food and beverage companies reported quarterly earnings in the past couple of weeks. This is a challenging time for grocery-store brands. For example, last month, McKinsey published a report
Why Old-School CPGs Are Getting Back To Basics Read More »
