Marketing

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Who Wants Usage? What if streaming TV content goes the way of usage-based pricing? And that dynamic informs deals between content producers and distributors? Andrew Rosen, who writes The Medium, a newsletter about media and technology, has noticed that when distributors (like DirecTV) […]

X boasts more monthly active users than Pinterest and Reddit — according to, of course, X. The social network reached more than 570 million monetizable monthly active users (MAUs) in the second quarter of 2024, according to a recent newsletter X sent to advertisers, that Digiday has seen. This has increased from 550 million in

Nostalgia marketing isn’t a new trend. Reboots, retreads and riffs on the past are all too common, appearing everywhere from the big screen (a reboot of Alien and sequels to Beetlejuice and Twister are currently in theaters) to the small screen (Pepsi recently recreated its iconic “Gladiator” spot this time with athletes instead of pop

The Department of Justice is spearheading efforts to break up Google, accusing it of a decades-long attempt to monopolize the $600 billion online advertising market. Although, would a divestiture be that simple or even practical? The case kicked off in an Eastern Virginia courtroom last week where DOJ lawyers made the case, presenting evidence of

As ad tech rivals sought to compete with Google nearly a decade ago, the adoption of header bidding was so monumental to fighting the giant’s grip on the display ad market that it played a part in at least one major player’s IPO roadshow. “We were so excited about header bidding that when we went

To receive our daily DMEXCO briefing over email, please subscribe here. Digital advertising is in the midst of a major shake-up, juggling heightened privacy concerns and the looming question mark over third-party cookies. With Google’s antitrust case adding more intrigue, the ad tech landscape is anything but stable. As the industry navigates these turbulent waters, DMEXCO

Subscribe: Apple Podcasts • Stitcher • Spotify In the age of disrupted digital audiences, media companies are incentivized to constantly be counting clicks, pageviews and engagement — all while optimizing for how those metrics can be best monetized.  But Long Lead, a long-form journalism production company, wants to redefine the journalism business model to bring

Last year, the esports company Nerd Street Gamers was teetering on the brink of becoming yet another casualty of esports winter. Today, the company’s emerged, battle-worn but standing, with a revamped business model and a fresh funding round — albeit at its lowest valuation ever. Navigating controversy Founded in 2011, Nerd Street Gamers is an