Marketing

For some marketers, Thanksgiving presents a chance for more than just turkey. It’s an opportunity to put Amazon Prime’s recently debuted shoppable ad formats to the test. Five media buyers and marketers told Digiday they’d be experimenting with the new formats on their media plans over the long weekend. They’ll be looking at whether viewers […]

This week’s Future of TV Briefing looks at The Trade Desk’s plan to roll out a connected TV platform next year. Programmatic TV Comcast the cord-cutter, MLB’s streaming rights and more Programmatic TV The Trade Desk’s decision to develop a connected TV platform is weird. Weirder even than a chicken sandwich chain creating a streaming

The Texas-based campaign features Simone Biles, Dak Prescott and Chris Paul, and extends its geographic reach via social media.

As a partner at law firm Reed Smith with a focus on ad tech and emerging technology, Nikki Bhargava fields a lot of questions from clients that start with the word “how.” How do you roll out AI-driven products while still maintaining privacy and security? How do you harmonize compliance with different privacy requirements across

Advertiser excitement for the big game hasn’t wavered, with brands including Skechers, Coors Light and GoDaddy having already announced their plans. 

With so many streaming apps and platforms available on the market, TVs need operating systems. And just like with early PCs, game consoles, mobile phones and streaming services, that means a battle for dominance is imminent. The post Operating Systems Are Now Battlefields – At Least In The CTV World appeared first on AdExchanger.

Meta’s privacy policies are uniquely impenetrable. Plus, Google once thought Apple would likely expand its ad business to third-party apps. The post Meta Has The Darkest Patterns Of All; Apple’s Impenetrable Core appeared first on AdExchanger.

After weeks of intense testimony and mountains of evidence, the Department of Justice and Google rested their case with closing arguments in the Google adtech antitrust trial in federal court. Making the government’s case Monday morning, DOJ attorneys cited the Charles Dickens novel “A Tale of Two Cities” to contrast Google’s portrayal of a thriving