Marketing

This year, interactive and immersive experiences that engage storytelling have become essential for brands to connect directly with audiences. Finalists for the 2024 Digiday Awards have also leaned on cross-platform collaboration, data-driven personalization and culturally relevant elements to ensure brand messaging is both meaningful and impactful. For instance, finalists Illumination, Universal Pictures and Amazon embraced […]

Mobile app marketing is growing exponentially, with $500 billion in revenue anticipated by 2028, according to Statista. In 2023, 16 billion hours were spent using mobile apps — up by almost 25% compared to 2022.  A significant part of the expected growth in the category comes from agencies seeking sustainable and measurable outcomes through incremental

If competition advocate Adam Heimlich could travel back in time to alter the future of online advertising, he’d go to 2007, he says on this week’s episode of AdExchanger Talks. Not necessarily to stop Google’s imminent acquisition of DoubleClick, but rather to warn The Federal Trade Commission – which at the time was investigating the proposed

DataAlly, an AI-powered marketing analytics platform, has announced the launch of the beta testing phase of its platform, which focuses entirely on Facebook ad creative performance. This cutting-edge tool is designed to help marketers, creative strategists and business owners optimise their Facebook ad campaigns by providing actionable insights. Beta testers can now sign up on…

Doomscrolling is the habit of endlessly scrolling through negative news on social media and news sites. This article will explain doomscrolling, its effects, and how to stop it. Key takeaways Understanding doomscrolling Doomscrolling is characterised as a compulsive behaviour where individuals continuously seek negative news and information on social media or news feeds. This behaviour…

While there are plenty of reasons for political ad buyers to be cautious about CTV, streaming media has one major selling point: programmatic targeting. The post Political Buyers Should Warm Up To CTV This Election Season appeared first on AdExchanger.

The ad industry continues to grapple with inconsistent measurement and reporting, according to Hyun Lee-Miller, chief media officer at the independent media and measurement agency Good Apple. The post How Buyers Are Managing Measurement Sans Standardization appeared first on AdExchanger.