Marketing

TV measurement is migrating from traditional sample-based systems to solutions built on big data. In other words, measuring TV audiences is becoming an incredibly complicated task, and almost no one knows that better than members of the Coalition for Innovative Media Measurement (CIMM). The post How Do You Solve A Problem Like TV Measuring? Maybe […]

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …    The post Comic: Meet The Metrics appeared first on AdExchanger.

AppLovin might be the next breakout in retail media. Plus, some advertiseres have already turned off TikTok Smart+. The post AppLovin Meets The Commerce Media Trend; Passing The Test appeared first on AdExchanger.

Donald Trump’s return to the White House might shock some – unless you’re tuned into the likes of Adin Ross, Andrew Schulz and, of course, Joe Rogan. These voices in the so-called “manosphere” – a loosely defined group of misogynistic, male influencers – are shaping the cultural zeitgeist more than ever. Trump knew it too.

It’s no secret that President Donald Trump’s time in office was good for a number of news publishers’ businesses.  However, the “Trump bump” didn’t last for everyone.  Trump’s presidency coincided with a period when news publishers were focused on developing their subscription businesses. And publishers recorded growth. Companies like The New York Times and The

This story was originally published on sister site, Modern Retail. Companies shouting their eco-friendly credentials from the rooftops may be a thing of the past if the latest additions to dish soap aisles are any indication. Dropps, a cleaning brand with distribution in Wegmans and Meijer, just launched its UltraWash Plus dishwasher pod meant to

Brands used to carefully curate their social media pages, presenting overly polished content and professionalism. That was then. Now, that pendulum has swung to the other side, with brands like Duolingo, Dunkin’, Scrub Daddy and Nutter Butter seemingly embracing chaos, adopting Gen Z’s extremely online culture and internet speak as the new standard approach to

News Corp’s digital media business has “evolved” away from its reliance on the “volatile” digital advertising market, its chief executive Robert Thomson told investors. Good thing, because the company’s ad revenue continues to shrink, according to its Q1 2025 earnings released Thursday (it operates on a different financial calendar than most). News Corp’s Dow Jones

CTV advertising continues to drive significant growth for Magnite. That’s all thanks to “increasing programmatic adoption by the industry’s largest players,” CEO Michael Barrett told investors on the company’s Q3 earnings call this Thursday. The post Magnite’s CTV And Curation Businesses Are Both Growing Rapidly appeared first on AdExchanger.

Stop if you’ve heard this one before: Overall revenue is down at Warner Bros. Discovery (WBD), at a rate of 4% YOY in Q3 to $9.6 billion. The post WBD’s DTC Ad Revenue Grew Nearly 50% In Q3 (But It’s Not All Good News) appeared first on AdExchanger.