Marketing

Shopify stores are beginning to show up across Roblox — and some of their operators are already reporting a significant boost in sales as a result. After dipping its toes into e-commerce via early beta tests with sellers such as Walmart and Fandango, Roblox announced an official e-commerce partnership with Shopify at September’s Roblox Developers Conference. […]

As 2024 comes to a close, the gaming divisions of the agency holding companies are reporting that this was their biggest year yet. The secret behind much of this growth? Roblox. As gaming evolved from an experimental area to a standard portion of brands’ media planning in recent years, agency holding companies responded by spinning

The ad industry’s leading creator agencies have adopted AI tools as the key to providing scalable, efficient influencer activity. But it seems marketers aren’t striking agency deals based on their AI expertise. Despite agencies’ bids to use AI tools and solutions to distinguish themselves in a crowded marketplace, brand practitioners and industry experts are skeptical

Bluesky’s spike in user interest has marketers watching closely, but their wallets remain firmly shut. After all, they’ve seen this show before (Clubhouse, anyone?) and aren’t about to fall for another fleeting frenzy. First, they’ll decode it, then, maybe they’ll care.  With 20 million users and counting, Bluesky is undeniably gaining traction. The presidential election

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Of the revenue sources from which publishers make their money, programmatic ads would be counted as one of the more volatile ones. And while programmatic ads have remained a significant source of revenue for publishers throughout 2024, it’s possible

The article was first published by Digiday sibling WorkLife In a move that sent shockwaves through HR departments, Walmart announced significant changes to its DEI initiatives, becoming the largest company to date to scale back such programs. The retail giant’s decision includes withdrawing from the LGBTQ+ advocacy group Human Rights Campaign’s Corporate Equality Index and ending its

A growing number of brands, like Klarna and Mondelēz International, are turning to generative AI to streamline their marketing operations. Increasingly, companies are leveraging AI for ideation and content creation, aiming to reduce costs, scale and expedite the process. While marketers tout AI cost savings as a win, the shift has sparked concerns about the

Businesses have invested billions in martech systems, yet nearly all (99%) plan to update their setups next year. Over a third (35%) are prepared to abandon their current tools, while the rest aim to enhance or streamline their tech stacks in the ongoing pursuit of marketing excellence. The findings are based on a new Acxiom…