Marketing

After years of focusing their Roblox spending on bespoke brand activations, marketers are keying into the programmatic advertising opportunity on the platform. Roblox studios view this trend as a rising tide that will lift all ships — but as brands explore alternatives to immersive integrations, studios anticipate potential competition between their services and Roblox’s programmatic offering. […]

Lawyers for the Department of Justice and Google filed lengthy written arguments Nov. 4 in the ad-tech antitrust trial ahead of closing arguments later this month. Totaling more than 1,000 pages, the revised findings of fact (FOF) threaded together court evidence and witness testimony along with each party’s argument for the case through a legal

As generative AI begins to settle into everyday workings across the media and marketing landscape — we’re definitely moving past the shiny new object phase — it’s worth looking at some micro- and macro examples of its application. How it’s looked at and incorporated at both a holding company level as well as the nitty

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. The uncertainty is palpable as the media industry heads into 2025, but publishers still have to get their priorities in line when it comes to revenue. At this point, direct-sold ads remain a top revenue priority for publishers, with

This story was originally published on sister site, Glossy. On Tuesday, the U.S.’s contentious and historic presidential election, between Democratic candidate Vice President Kamala Harris and Republican candidate Donald Trump, came to an end. The result: Former President Trump won the election, becoming the second president to win two nonconsecutive terms and the first convicted

The Trade Desk grew by 27% year over year in Q3, with revenue now totaling $628 million, and net profits up from $39 million to $94 million in the same period. Snooze. What’s new? Well, without breaking out new revenue metrics, The Trade Desk did divulge some interesting tidbits about their business. For instance, while

The big trend in Q3 earnings this year was streaming growth, and Paramount was no exception according to Friday’s earnings call. The post Paramount’s CTV Wing Achieves Its Second Quarter Of Profitability In A Row appeared first on AdExchanger.