Marketing

Subscribe: Apple Podcasts • Spotify It’s been roughly a week since Donald Trump was voted into his second presidential term and already, his return to the White House is expected to send ripple effects throughout the advertising world. Publishers are considering what a second Trump presidency looks like in regards to traffic spikes and subscription […]

The ripple effects of a second Trump presidency on media and advertising industries won’t happen all at once. Marketers have been through a Trump presidency before, after all, so they have an inkling of what to expect. But 2024 isn’t 2016. It’s just a week after the election and CMOs are already looking at the

When Nespresso opens a boutique cafe, it sees sales spike online in that same geographic region. The halo effect that its boutiques have on online sales is one reason Nespresso opened its thirty-ninth boutique this November in the University Village Mall in Seattle. The modern boutique boasts a colorful mural by a local artist, a

As many medium-size and direct-to-consumer (DTC) brands have discovered, performance advertising on platforms like Meta and Google can be instrumental in driving growth. These self-service platforms offer straightforward attribution and performance optimization tools that make it easier for businesses to manage their advertising campaigns.  However, as these businesses grow more ambitious, many seek to incorporate

One key to successful advertising is showing ads to people at just the right moment. Advertisers understand that the typical smartphone user moves seamlessly between apps and websites throughout the day, and this makes showing ads on both crucial to reaching their audience. However, connecting the dots between an ad interaction and a conversion across

FTC U L8R One priority for Republicans once Donald Trump is back in the White House is to reduce regulation and, specifically, to replace FTC Chair Lina Khan. Khan became a hot-button topic during the campaign run-up, and the Trump team targeted her for early replacement, the Times reported before the election. But Khan’s political