The nostalgia-fueled effort, co-created with agencies Johannes Leonardo and The Kitchen, gives consumers a chance to win Instacart gift cards.
Oscar Mayer reheats classic bologna ad with sing-to-pay campaign Read More »
The company’s vice president of marketing for America dishes on an expansive holiday strategy encompassing brands like Aperol and Grand Marnier.
How Campari adapts to market trends to shape holiday experiences Read More »
Deutsch will lead mass media brand and creative strategy while VML will handle omnichannel strategy, loyalty and CRM efforts and more.
Pizza Hut adds Deutsch, VML to agency roster Read More »
The pressure is on for marketers to establish data-driven, adaptable strategies, according to Keen Decision Systems’ Bradley Keefer.
What Google Chrome’s potential sale means for the future of advertising Read More »
Consumers want the personalization that comes from the collection and smart use of data but worry about how companies leverage the information.
Bridging the divide between personalization and restriction Read More »
Programmatic advertising is drifting away from open auctions and toward curated private marketplaces (PMPs). This spells opportunity for publishers – particularly those with loyal audiences and strong proprietary data sets, according to Dave Strauss, The Guardian’s new VP of revenue operations and strategy for North America. He joined in October. PMPs “make sense as a buyer,”
The Guardian Is Following Programmatic Budgets To Private Marketplaces Read More »
It’s no secret that Publicis Groupe has outperformed both on an absolute basis as well as in comparison to its ad holding company (“HoldCo”) brethren. In the last five years, Publicis’ market cap has more than doubled (+160%) from $10.5 billion to $28 billion as the firm has racked up big client wins, largely at
Why Publicis Is Winning Read More »
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Green Friday The Black Friday shopping data reports are in, and the results are big. Shopify merchants cleared $5 billion on Friday, a record-breaking day, touted CEO Tobi Lutke. In 2020, which was a massive and crazy season for ecommerce shopping overall, Shopify
A Window On Shopping; No Filter For Kids Read More »
As we slide into the last month of 2024 and the beginning of the end of the fiscal fourth quarter, it appears the haves of the agency holding company world will continue to have, and the have-nots will do their best to stiff-upper-lip it, with hopes to change their trajectories for the better in 2025.
The organizers behind futuristic golf tournament Tomorrow’s Golf League (TGL) believe they can reach a generation of golfers that don’t play, or watch, the sport in the same way their predecessors did. TGL, whose backers include golfers Tiger Woods and Rory McElroy, is a simulator golf tournament. Six teams of four golfers will compete over
