Marketing

OpenAI may be opening up to the idea of serving ads. Plus, Television for toddlers is quietly powering streaming media ratings. The post Know What They Can’t Generate? Profit; Racing Through Infancy appeared first on AdExchanger.

The long-running feud between hip-hop heavyweights Kendrick Lamar and Drake took a sharp turn recently when Drake threatened legal action against his record label, accusing it of allegedly bankrolling influencers and bots to push a diss track against him. The twist — and the frenzy it sparked — captured the pulse of modern fandom: intense, hyper-digital

This time of year, it used to be a regular occurrence for ad buyers to be tasked with spending the year’s leftover ad dollars as marketers feared that if they didn’t use it now they’d lose it next year. That led to some “irrational budget dumping” in the past. But across the last two, as

This year’s presidential election could provide a reality check — or a red herring — for marketers. Young men overwhelmingly backed president-elect Donald Trump earlier this month, and young men were twice as likely as young women to vote for the rightwing Reform party in the U.K.’s July general election. In response, some marketers might

In the first installment of Digiday’s 2024 Subscription Index, we established that this year has been a volatile one for publishers of all types, thanks to everything from layoffs to Google’s change of heart in its plans for the future of third-party cookies. Against this backdrop, the 2024 Subscription Index examines and measures publishers’ subscription

Subscribe: Apple Podcasts • Spotify Yahoo News, like many news outlets, had expected this year’s U.S. presidential election to drag on a bit longer than it did. “You have people planning to stay in the office for several days after the fact,” Kat Downs Mulder, gm and svp at Yahoo News, said on the latest

Brian Tomasette, director of product, Amazon DSP Ad technology is changing the marketing playbook in ways few could have imagined. More recently, DSPs are delivering on the long-held promise of programmatic advertising, particularly around efficiency and automated performance.  This moment is significant because advertisers are taking off their training wheels by transitioning from test to