On Memorial Day of 1934, 28-year-old Tom Carvel loaded his trailer with ice cream and dreamed of dollar signs. His plan was to sell scoops to New York motorists headed up into the country. But then Carvel got a flat in front of a pottery shop in Hartsdale, and he watched as his inventory–which he’d…
If You Love Carvel Ice Cream, Thank a Flat Tire Read More »
Google is bringing more AI ad tools to search results. Google is expanding AI-driven search ads to German, French, and Spanish languages in its AI search engine, AI Overview. Google said the new tool will help small and medium-sized businesses run ads in global markets. Google unveiled the update at digital marketing conference DMEXCO in…
Google Is Expanding Its AI Tools for Making Search Ads and Measuring Campaigns Read More »
Advertising trade organization the Interactive Advertising Bureau today released a new set of standards for in-store retail media, aiming to align the industry on how digital ads are sold and measured inside retail stores. The standards are the result of months of collaboration between retailers, agencies, and brands and build on the IAB’s U.S. retail…
IAB Releases New Standards on In-Store Retail Media Measurement Read More »
The Google ad tech antitrust trial in Virginia has been a font of revelations about how Google benefited from its end-to-end position in programmatic advertising – and how publishers were harmed. Publishers told AdExchanger they were encouraged to see the DOJ highlight Google’s stranglehold on the ad server market, which they see as their biggest
Publishers Feel Seen At The Google Ad Tech Antitrust Trial Read More »
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Reg-You-Later, Regulators Two of the EU’s biggest Big Tech and AI regulatory antagonists are stepping down, The Washington Post reports. European Commissioner Thierry Breton, who oversaw development of the Digital Services Act that strengthened content regulations for large social media platforms, resigned on
Big Tech’s EU Opponents Step Aside; Dare To Believe In A World Without GAM Read More »
The world’s largest Web3 game has thrown its hat into the in-game advertising ring. Since its initial release in 2021, the blockchain farm simulator game Pixels has accrued a larger user base than any other Web3 game, with over a million users logging in on a daily basis to socialize and farm their virtual land.
Why one of the largest Web3 game publishers sees in-game advertising as a path forward Read More »
With the closing ceremonies a memory and medals stowed in trophy cases or trotted out all over social media, the Paris Summer Olympics are finally done. But advertisers’ and broadcasters’ work continues. Media companies such as NBCU and Channel 4, and marketers at major brands such as Nike, Bridgestone and Samsung, are crunching the numbers
Broadcasters and advertisers expected a lot from the Olympics — was it worth it? Read More »
Looks like big advertisers aren’t slamming the door on X just yet, even if their relationship with its owner, Elon Musk, is more drama than deal-making. How else do you explain 80 marketers showing up at X’s New York HQ yesterday (Sept. 17) for another client council session? It’s essentially X’s version of an upfront
X is on the hunt for more ad dollars at its latest client council meeting Read More »
As President Joe Biden’s administration takes aim at cheaper Chinese products — think about the continually growing popularity of sellers like Temu and Shein — by increasing tariffs on said products, ad buyers hope the eventual ripple effects will be cheaper CPMs on Meta platforms. Earlier this year, an ad blitz from Temu had ad
To receive our daily DMEXCO briefing over email, please subscribe here. Cologne’s about to transform into a chaotic cocktail of code and Kölsch, where ad tech devotees descend for their annual pilgrimage. Brace for AI buzzwords, bratwurst bonding, and booth fatigue. With phones charged and livers steeled, attendees prepare to navigate this pixelated pandemonium. It can
