Almost all (99%) of businesses still use third-party tracking cookies to automatically buy ads online and 70% of senior marketers support Google’s decision to continue supporting them. However, a substantial 38% of UK consumers intend to opt out of third-party cookies when a single opt-in is introduced to Chrome next year – and around a… […]
Rewards members who stop by the touring camera stations to snap a pic have a chance to be featured in the brand’s big game ad.
Taco Bell’s drive-thru cameras give diners a shot at Super Bowl cameos Read More »
These breakthrough strategies propped up brand results, serving as examples for marketing leaders feeling the pressure to do more with less.
7 top campaigns from 2024 and the tactics that drove success Read More »
A change in ownership and what it means for our readers.
Note from the Editor-in-Chief Read More »
The campaign is the first since Kate Trumbull officially took over as CMO and iterates on a program that has been central to the chain’s marketing.
Domino’s brings Emergency Pizza to ‘Squid Game’ with ad partnership Read More »
From the brand that packaged cannabis like top-shelf liquor for the 2023 holidays comes a new–even more covert–way to give the gift of ganja. Vivid, which has a devoted fan following among Missouri cannaseurs, has launched limited-edition containers modeled after bottles of wine and video game controllers. Opening these Trojan horses reveals the real present:…
Giving the Gift of Ganja on the Down-Low Just Got Easier Read More »
Domino’s is inserting itself into the high stakes challenges of Squid Game ahead of the Netflix hit show’s season 2 premiere, with ads showing pizza deliveries saving contestants from being eliminated. The campaign, created by agency WorkInProgress, features two ads based on episodes from Squid Game season 1, while integrating Domino’s Emergency Pizza offer, a…
Domino’s Saves Squid Game Contestants With Emergency Pizza Read More »
Amid the rising complications in modern day enterprises, managing core operations across the entire business is becoming more complex. As the number of business functions increases, so do the workforce and the types of business software. Having the proper business applications software in place that aligns well with your business requirements, workforce and processes helps…
How to choose the right enterprise software for your business Read More »
If a brand has first-party data and a little inventory of its own, dollars to doughnuts it’ll launch a media network. We’ve seen grocery chains do it, hotels, big-box retailers, airlines, rideshare companies, gyms, convenience stores, makeup brands – the fruit hangs low. But over the past year, companies with financial information have also started getting
Western Union Is Banking On First-Party Data To Woo Brands To Its New Media Network Read More »
In today’s fiercely competitive advertising landscape, brand procurement teams are under incredible pressure to demonstrate value for every media dollar spent. Too often, they conflate efficiency and value. The push for tighter margins is not without impact, especially as it extends across the entire advertising supply chain. Agencies feel the pinch as brands demand more
The Efficiency Trap: Rethinking Value And Cost In Media Buys Read More »
