Marketing

Jasper, one of the earlier players in generative AI marketing tech, has developed new ways to give marketers more control over AI-created content. Today, the Austin-based startup is adding several new features to give marketers more control and consistency when creating and scaling AI-generated content. One new feature, Brand IQ, uses API-based tooling to let […]

In-game advertising is uncharted territory even for brands that consumers associate with gaming. Sony Electronics ran its first in-game ad campaign earlier this year to promote its INZONE line of noise-canceling earbuds for gamers. The ads were targeted to mobile and PC gamers aged 18 to 44 in Saudi Arabia. Sony was “quite skeptical in

Can Netflix do live programming? Plus, efficiency gains from generative AI are causing some ad agencies to rethink how they bill clients. The post Netflix As Frankenstein, Because It’s A Live; Vice Ads Take Over The Big Platforms appeared first on AdExchanger.

This article was first published by Digiday sibling WorkLife As organizations generate an avalanche of daily employee data — everything from Slack messages to Microsoft docs — people managers face an unprecedented challenge: how to transform all that so-called “dead data” into actionable insights.  “We have 300 million terabytes of data every day that is

Subscribe: Apple Podcasts • Spotify It’s been roughly a week since Donald Trump was voted into his second presidential term and already, his return to the White House is expected to send ripple effects throughout the advertising world. Publishers are considering what a second Trump presidency looks like in regards to traffic spikes and subscription

The ripple effects of a second Trump presidency on media and advertising industries won’t happen all at once. Marketers have been through a Trump presidency before, after all, so they have an inkling of what to expect. But 2024 isn’t 2016. It’s just a week after the election and CMOs are already looking at the