Marketing

The Google ad tech antitrust trial in Virginia has been a font of revelations about how Google benefited from its end-to-end position in programmatic advertising – and how publishers were harmed. Publishers told AdExchanger they were encouraged to see the DOJ highlight Google’s stranglehold on the ad server market, which they see as their biggest

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Reg-You-Later, Regulators Two of the EU’s biggest Big Tech and AI regulatory antagonists are stepping down, The Washington Post reports. European Commissioner Thierry Breton, who oversaw development of the Digital Services Act that strengthened content regulations for large social media platforms, resigned on

The world’s largest Web3 game has thrown its hat into the in-game advertising ring. Since its initial release in 2021, the blockchain farm simulator game Pixels has accrued a larger user base than any other Web3 game, with over a million users logging in on a daily basis to socialize and farm their virtual land. 

With the closing ceremonies a memory and medals stowed in trophy cases or trotted out all over social media, the Paris Summer Olympics are finally done. But advertisers’ and broadcasters’ work continues. Media companies such as NBCU and Channel 4, and marketers at major brands such as Nike, Bridgestone and Samsung, are crunching the numbers

Looks like big advertisers aren’t slamming the door on X just yet, even if their relationship with its owner, Elon Musk, is more drama than deal-making.  How else do you explain 80 marketers showing up at X’s New York HQ yesterday (Sept. 17) for another client council session? It’s essentially X’s version of an upfront

As President Joe Biden’s administration takes aim at cheaper Chinese products — think about the continually growing popularity of sellers like Temu and Shein — by increasing tariffs on said products, ad buyers hope the eventual ripple effects will be cheaper CPMs on Meta platforms.  Earlier this year, an ad blitz from Temu had ad

To receive our daily DMEXCO briefing over email, please subscribe here. Cologne’s about to transform into a chaotic cocktail of code and Kölsch, where ad tech devotees descend for their annual pilgrimage. Brace for AI buzzwords, bratwurst bonding, and booth fatigue. With phones charged and livers steeled, attendees prepare to navigate this pixelated pandemonium. It can

This week’s Future of TV Briefing looks at how free, ad-supported streaming TV channels are filling less of their available ad slots this year. Freefall Snapchat combines Stories and Spotlight into new feed Olympics lift TV watch time in August — a little Spotify courts video creators, The Trade Desk secure CTV hardware partner, Netflix