The streaming platform, which now boasts 70 million global ad-tier users, also collaborated with Kia in Korea around the upcoming season of “Squid Game.”
FanDuel, Verizon deepen NFL integrations with Netflix ad partnerships Read More »
The brand’s first new holiday campaign in three years promotes a popular seasonal flavor by turning NBA star Anthony Edwards into “Anta Claus.”
How Sprite remixed ‘The Night Before Christmas’ for its holiday campaign Read More »
Somewhere between 5 billion and 7 billion years from now, the Earth will crash into the sun, our planet will vaporize and humanity will cease to exist, save for the super rich and their chattel living in terraformed space colonies. But until that point comes, Google and the UK’s Competition and Markets Authority (CMA) will
The CMA Wants Updated Privacy Sandbox Commitments From Google By Next Month Read More »
Throughout the CTV market, there is an ongoing push for higher levels of transparency and control – and for good reason. Advertisers need deeper insights into the audiences and types of content surrounding their ads if they want to drive maximal interest. But as the amount of data in the market increases, and as the
Debunking The Four Biggest Myths About CTV Content-Level Signals Read More »
On Tuesday, MediaSense, a UK-based company that specializes in handling media account reviews, announced its acquisition of R3 Media. The post Media Consultancy MediaSense Makes It Second Acquisition In Six Months appeared first on AdExchanger.
Media Consultancy MediaSense Makes It Second Acquisition In Six Months Read More »
MediaSense, the U.K.-based media advisory firm that consults on all manner of media issues, notably guiding marketers seeking new agencies, is further expanding its global footprint with the acquisition of fellow advisory firm R3, which delves into consulting on both the creative and media sides. The financial terms of the agreement were not made available.
MediaSense buys R3 to strengthen its Asian and North American presence Read More »
ThredUp is diving deeper into social shopping. The online thrift shop has hired a head of social commerce in a new role it announced today. Danielle Vermeer, who co-founded a thrifting app called Teleport, will join ThredUp in January. Touted as the “TikTok for thrifting,” Teleport will wind down operations by the end of this…
ThredUp Wants to Bring Social Commerce to Thrift Shoppers Read More »
Timon and Pumbaa, Anna and Elsa, Woody and Buzz, Pinocchio and Jiminy Cricket. Many Disney duos have captured viewers’ hearts over the years. Now it’s the turn of “The Boy and The Octopus.” The mismatched yet cute double act are the star protagonists of Disney’s 2024 holiday campaign, directed by Taika Waititi of Hunt for…
Disney’s Holiday Film Introduces an Unlikely Dynamic Duo: A Boy and His Octopus Read More »
CMOs are some of the most storied executives in the C-suite. No wonder: Their jobs are complex, ever-changing, and head-spinning. Being a chief marketing officer takes grit, bravery, creative thinking, stamina, and comfort in chaos. The decisions they make every day can change the trajectory of brands and businesses. That’s a daunting reality–but the payoff…
The 2024 Marketing Vanguard Award Winners Leading With Bravery and Creativity Read More »
The search visibility of the Forbes, Wall Street Journal, CNN, Fortune, and Time affiliate businesses has fallen dramatically in recent months, according to data from the search visibility firm Sistrix and multiple search consultants. That lost traffic is cumulatively worth at least $7.5 million, according to Sistrix. These publishers had been generating passive revenue by…
