Marketing

Letting ROI determine the success of your marketing is a bit like letting the tail wag the dog. Because ROI isn’t necessarily a good measure of marketing performance, says Jean-Paul “JP” Jansen, SVP of marketing and CMO for North America at Mars Pet Nutrition, on this week’s episode of AdExchanger Talks. Jansen joined Mars –

There are now 19 states that have enacted comprehensive consumer data privacy laws, eight of which are currently in effect.  When talk turns to the most impactful of these state privacy laws, the conversation usually starts and stops with California. However, recent developments should alter that conclusion. The Maryland Online Data Privacy Act (MODPA) takes

Mediaocean has a new certified partner program. Plus, Google’s “site reputation abuse” search update is cratering publisher affiliate revenue during the year’s busiest shopping season. The post That’s One Way To Get Certified; Google Picks Another Fight With Publishers appeared first on AdExchanger.

New lawsuits and deeper partnerships highlight the delicate balancing act between major publishers and AI companies. Some of the first media companies to strike deals with OpenAI say they’re getting ready to release new AI-enabled features that aim to benefit readers, publishers and advertisers. One of the latest examples is DotDash, which used AI to

Ad tech’s obsession with “curation” has sparked plenty of chatter — some informed, some less so.  But don’t worry about separating the wheat from the chaff. Digiday’s cut through the noise, debunked the myths and laid out the facts straight to you.  Myth: Curation is new. Continue reading this article on digiday.com. Sign up for

Walmart’s acquisition of smart TV manufacturer Vizio is official as of this week. The move further bolsters Walmart’s ad business, adding streaming capabilities to potentially attract more brand dollars. Walmart is just one on a growing list of retail media networks that’s after those dollars. Advertisers, however, are keeping the purse strings tied tight on

Twitch creator Kai Cenat just finished a month-long “subathon,” livestreaming nonstop for 30 days and smashing the platform’s subscriber record in the process. The event was a ringing endorsement of Twitch as a creator platform — but also showcased the challenges caused by its lack of original IP. Cenat’s record-breaking stream tested the limits of

This week’s Future of TV Briefing looks at streaming service owners’ latest quarterly earnings reports, as well as some recent studies regarding streaming subscriber sentiment. Time to renew Nielsen’s currency change-of-mind, Showtime’s time to shine and more Time to renew What subscription fatigue? Based on streaming service owners’ latest quarterly earnings reports, people are still

Bob Regular, CEO, Infolinks Scale is not a one-size-fits-all concept.  Marketers and publishers historically have their own goals associated with scale. When it comes to content, the KPIs vary according to the media (i.e. podcast, video, etc.) and subject matter.  Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest