Marketing

When it comes to artificial intelligence technologies affecting the ad industry, programmatic marketers would naturally be toward the tip of the spear. After all, their roles originated as machines disrupted traditional buying methods. And now AI-based ad buying tools are similarly changing the nature of their roles.  During this week’s Digiday Programmatic Marketing Summit in […]

This week’s Media Briefing looks at publishers’ strategy on Bluesky (or lack thereof) and how that compares to what they’re doing on X and Threads. Bluesky and Threads are “small potatoes” in terms of their role as traffic referrers. The Verge’s paywall, BuzzFeed’s debt, Amazon wooing publishers and more. Bluesky vs. Threads vs. X Another

As marketers grow wiser about the multitude of ways to reach gamers, gaming company Overwolf’s focus on owned-and-operated gaming properties has helped grow the company into one of the industry’s largest ad networks. Founded in 2010 as a software platform for game developers, Overwolf has since evolved into a holding company whose portfolio includes a

Cyber Monday may be done, but the ad tech deal-making just won’t quit. On Wednesday, Experian joined the ad tech consolidation parade with its acquisition of Audigent, a startup DMP and curation vendor. Terms of the deal were not disclosed. It’s been a busy few months in the ad tech sector. The Audigent deal follows

Bluesky, the self-proclaimed “billionaire-proof” micro-blogging platform, is stealing the spotlight with more than 13 million users already on board. Touted as a fresh alternative to Elon Musk’s X, the platform is gaining traction fast—adding about a million new members daily since the last presidential election and Musk’s controversial leadership pivot. It has even topped the…

This State of the Industry report, produced in partnership with Perion, explores how brands and agencies leverage video advertising across channels and formats to engage relevant audiences. The video advertising landscape is rapidly evolving, driven by changing consumer behaviors and new technology. It’s also becoming increasingly diverse and dynamic, offering agencies and brands numerous platforms

The better-for-you brand’s new commercial, part of a more aggressive ad-spending strategy, shows uncanny AI images nodding to Coke iconography.

Before first-party data can save us all from signal loss, advertisers need tools that make first-party data more accessible and easier to use, said fullthrottle.ai CPO Amol Waishampayan. The post Fullthrottle.ai’s New Generative AI Audience Tool Simplifies First-Party Data appeared first on AdExchanger.

Running a business efficiently often hinges on the tools you use. Fortunately, there are numerous online tools for businesses that can streamline operations without breaking the bank. From creating professional invoices to managing your brand identity, these tools cover a wide range of business needs. 1. Online quotation maker Creating professional quotations is crucial for…