Marketing

The social media landscape is in full reshuffle mode following Donald Trump’s ascent as president-elect for a second term. While no one can predict the final shape of this realignment, one thing is certain: it’s headed for an era of even deeper polarization and fragmentation among social media companies. Just look at the numbers from […]

Integral Ad Science shares dropped more than 10% on Wednesday, after the company reported lackluster revenue growth and softened its guidance for the Q4 season during its quarterly earnings Tuesday afternoon. The company’s total revenue increased 11%, from $120 million in Q3 2023 to $133.5 million during the period this year. And it turned a

The Nestlé-owned brand wants to be an early pet-care mover on a platform that is increasingly key to reaching Gen Z and Gen Alpha.

The ad industry is all-in on generative AI, a buzzword that makes data clean rooms or blockchain look quaint. But for the most part, that interest is reserved for the, well, generative aspect. ChatGPT to replace film and video production, say, or to fill in ad copy. What’s missing right now is the analytics to

The rise of artificial intelligence (AI) and new automation tools has disrupted the programmatic advertising industry, stoking fears among some marketers about the future or scope of their roles. A 2023 Forrester Research report predicted that 33,000 agency jobs could be replaced by automation by 2030, with up to one-third of those directly attributable to

Tired: buying data to target audiences. Wired: buying the whole dang data company. Alliant, an audience platform built on consumer transactional data, announced Wednesday that it has been acquired by Inverness Graham, a private equity firm based in Philadelphia. Alliant will continue to operate as an independent company under the leadership of JoAnne Monfradi Dunn

Google is facing growing competition from changing search habits, as 45% of customers are likely to use and trust an AI tool to find more information about a brand, 51% now use social media and 28% turn to voice assistants. This is according to research from Yext, a digital presence platform for multi-location brands. Amidst…

Meta continues to tinker with its business model as it deals with the new European regulatory environment. Plus, Government officials liberally used location-tracking software Locate X in criminal investigations dating back to 2018. The post Less Personalized Ads On Meta In The EU; The Secret Service Loves Ad Tech appeared first on AdExchanger.