Creatives React: Levi’s Keeps It Classy With All-Butts Super Bowl Ad
Get up offa that thing!
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Marketing
Creatives React: Pringles Steers Just Shy of Cheesy With Sabrina Carpenter Ad
Some advertising creatives thought the ad was funny and playful, others were left unsatisfied
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From SZA to Cardi B, Ulta Crashes the Super Bowl Halftime Show for the Second Year
Ulta Beauty had its Big Game moment when Cardi B made a surprise cameo during Bad Bunny’s halftime show.
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Super Bowl Hot Take: Budweiser’s Clydesdale and Eagle Soar, but Don’t Quite Stick the Landing
The duo were cute, but flew too close to the Americana sun.
Creatives React: Ring’s Ad Is As Lost As the Dogs It’s Trying to Save
The spot conveys the clear benefits of Search Party for Dogs, but it whiffs on an opportunity to tell a more powerful story.
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Super Bowl Hot Take: Pringles’ Plays it Too Safe For Work With Sabrina Carpenter Ad
The brand’s Super Bowl 60 ad leans heavily on the pop star’s man-hungry image without fully going there
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Super Bowl Hot Take: Poppi’s Celeb Pivot With Charli XCX Falls Flat
There is no explanation—just vibes.
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Creatives React: Novartis Tush Push Leaves Impression in Super Bowl Ad
The ad creatives love cheeky Super Bowl humor for Novartis.
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Super Bowl Hot Take: A Barrage of Butts Steals Big Game in Novartis Ad
The Big Game ad puts a spotlight on prostate cancer and relaxing your tight end.
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Creatives React: Google Tugs at Heartstrings at a Moment When It Helps to Humanize AI
Google’s Super Bowl 60 ad promoting the capabilities of its flagship AI models is the tech titan’s biggest marketing push for Gemini to date. Created by the in-house Google Creative […]
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