Marketing

TV advertising has traditionally been about brand awareness, with success measured in reach. As TV has transformed into a digital asset, it’s become easier for marketers to measure short-term impacts like sales and sign-ups. However, when marketers get too fixated on measuring short-term performance, they miss opportunities to capitalize on TV’s strength as a brand-building […]

Mark Zohar, President and CEO, Viafoura For more than a decade, digital publishers have had to make a trade-off regarding social media. Social platforms promised reach, scale and frictionless distribution. In exchange, publishers ceded control of audience relationships, data and, ultimately, trust. Today, that bargain is not working. Social media is imperfect. Feeds are flooded

LADbible Group is cutting approximately a dozen staffers on its social video team based in Manchester, in the U.K. This comes after a round of layoffs to the social video team in London last fall, which impacted about 10 people, according to people familiar with the matter.  LADbible Group (which operates LADbible, SPORTbible and Betches

Realtor.com is working with AI marketing startup BrandComms.AI to generate ad creative more quickly and across a wider array of channels. The post How Realtor.com Is Using AI Creative To Expand Its Ad Footprint appeared first on AdExchanger.

For MolsonCoors, creative effectiveness is about more than just generating buzz. Ad creative needs to boost sales and improve brand health. Who cares how funny or award winning a piece of creative is if it’s not helping sell beer, said Sofia Colucci, North America CMO of Molson Coors, speaking at the Marketecture Live event in

Roughly a year ago, not a single Thorne customer answered with “AI engine” when asked in a post‑purchase survey where they had first heard about the vitamin, supplement and wellness brand. Today, roughly 5% of customers say an AI engine pointed them to Thorne, according to Chief Growth Officer Mary Beech on this week’s episode