Marketing

Subscribe: Apple Podcasts • Spotify Creators are no longer a media channel or transaction. It’s an entirely new marketing mode — at least that’s what the infrastructure behind Unilever’s creator strategy indicates. Call it a transformation. Back in 2025, Unilever put the industry on notice after announcing its plans to spend half of its media budget […]

For competing apparel brands Nike and Adidas, the World Cup is a golden opportunity, but one that finds the rivals in very different positions. An apparent recovery last October, when revenues increased 1% amid a tough trading environment, turned out to be something of a false dawn for Nike. Its most recent set of results

Smart TVs, refrigerators and other home appliances may pester you with marketing and perhaps even check your presence in the room using a front-facing camera. But at least the hardware is cheap! That’s the promise. Some companies, like the TV manufacturing startup Telly, take it to the logical extreme by offering free televisions in exchange

Bringing the same energy to the last day of Cannes Lions as the first.

Everyone at Cannes is talking about AI — but CivicScience CEO and founder John Dick says the industry is missing its most important stakeholder: the consumer. Drawing on survey data, Dick argues AI may be among the most unpopular technologies ever introduced to the public, with the average person “somewhere between skeptical and terrified.” While

This post was created in partnership with Adobe Capitalizing on cultural moments is a tried-and-true marketing strategy, but is it possible for brands to create their own moments? During an […]

This post was created in partnership with EightPM Key takeaways Brands face intense pressure to keep up with fast-moving cultural trends, but this agility is inherently difficult to plan or […]

This post was created in partnership with Dstillery   The media environment has never been a static one. Yet with every jolt—such as the emergence of the Internet and social media—advertising […]

This post was created in partnership with Doceree Key takeaways Annual plans, quarterly campaign cycles, and omnichannel strategies make keeping up with the dynamic pace of provider and patient journeys […]

This post was created in partnership with Zefr AI may be advancing quickly, but many organizations are still figuring out how to turn its potential into practical business value. During […]