Marketing

In digital advertising, if you haven’t planned your event-based campaigns several months – or more – before the event takes place, it’s usually too late. The post How Degree Is Positioning Itself For The World Cup appeared first on AdExchanger.

Pub Crawl In ad tech, everything is becoming, well, everything. Viant has released a publisher data feed and dashboard-style product called Viant Publisher Solutions or VPS for short, because why not. The tool provides feedback from the DSP perspective on inventory performance, including match rates, coverage via Viant’s ID graphs, query-per-second allotment and how inventory

Sports sponsorships have long been reserved for big brands with big budgets to match. Increasingly, some marketers are looking for alternative routes onto the field.  Take DUDE Wipes. Back in May, the flushable wipes brand became the “official backside partner” of the Premier Lacrosse League (PLL), placing its branding on the lower backside of every

Accenture’s acquisition of Whaler has triggered the usual speculation about consulting firms eyeing the agency business. But it’s only part of the story. The more interesting question is why now. Consulting firms have never particularly covered what agencies built — the margins are thin, the talent is expensive and the model is under pressure from

This story was first published by Digiday siblings ModernRetail and Glossy The entire retail media industry, from networks to agencies and tech platforms, is showing up in full force to promote brands during the World Cup and prove the effectiveness of the sector. The tournament is a big opportunity for retail media networks to prove

AI clones are creating a new fault line in the creator economy. On one side are creators who are licensing digital twins to take brand deals, talk to fans and even show up to meetings on their behalf. On the other, creators are discovering AI versions of themselves out in the wild, trained on their

Eligible creators can now include affiliate links in the Pins, allowing their followers to easily shop products directly from the app.

Agentic systems and the scarecrow from “The Wizard of Oz” have more in common than you might think: They’re both in dire need of a brain. At least, Innovid thinks so. Last year, Mediaocean-owned Innovid, which, these days, describes itself as an omnichannel ad platform, came out with an orchestration layer to connect fragmented data