Marketing

Brand ambassadors are on the rise, with 61% of marketers across the US and UK having increased investment over the past year. This is according to research by global creator agency, Billion Dollar Boy. The rate of increase is set to accelerate into 2025, with the survey finding an extra 73% of marketers are planning…

What triggered the sell-side curation craze? Curation is fundamentally a reaction to programmatic’s worsening queries-per-second problem. That’s according to Joe Root, CEO of Permutive, a DMP that offers curation services. There are too many SSPs in the market, Root said. So DSPs throttle bid requests from SSPs to keep their data processing manageable. “Say a

“Transparency” is a word that gets tossed around a lot in the data-driven advertising industry, usually because it’s lacking. Brands don’t know where their ad dollars go. The programmatic supply chain is basically an enormous bowl of pea soup. And principal-based buying is par for the course at the agency holdcos. But transparency is also

Tick, Tock, TikTok A US federal appeals court has rejected a suit brought by TikTok and some prominent creators who had argued that the law enforcing a ban or sale of its app is an infringement of the First Amendment. The law was passed earlier this year after legislators were briefed regarding alleged national security

In the world of video games, “Call of Duty” is still king. Earlier this year, the series experienced its biggest launch weekend ever following the Oct. 25 release of “Call of Duty: Black Ops 6.” The buzz around “Black Ops 6” showed how “Call of Duty” has successfully worked its way into mainstream popular culture.

Fresh off an onstage appearance at last week’s Digiday Programmatic Marketing Summit in Nashville, Mary Ann Pruitt, CEO and founder of independent media agency Mosaic Media expounded on what she sees as the growing strength of independents against their bigger and better-armed holding company competitors. One singular reason she believes this shift is happening is

This story originally published on sister site, Modern Retail. This past Thanksgiving week, furniture and home decor brand CB2 used artificial intelligence as part of its text messaging marketing campaigns. Over the busy holiday sales periods like Black Friday and Cyber Monday, when so many retailers are trying to reach customers, the more targeted messages

If “Austin Powers” supervillain Dr. Evil wanted to hold the world ransom for $100 billion, the global advertising industry might actually be able to afford it – at least, according to GroupM’s end-of-year forecast. The post Global Ad Revenue Cracks The $1 Trillion Dollar Mark In 2024 appeared first on AdExchanger.