Marketing

The streaming landscape is rapidly expanding, with over 2,000 streaming services vying for US consumers’ attention. This surge has not only increased content availability but also heightened competition and subscriber churn. Samsung Ads’ data shows that, for every active user on a streaming app, eight users churned last year. This poses a significant concern, complicating […]

The two biggest topics in ad tech right now – the Google antitrust trial in Virginia and the US presidential election – both invoke our democracy. The antitrust trial against Google, taking place in a courtroom in Alexandria, Virginia, is nearly over. It’s closing its third week, way ahead of its original four-to-six-week timeline. Google

How, exactly, do campaigns know what issues to focus on? Companies like contextual ad platform GumGum are trying to help political buyers answer that question. The post How Political Candidates Can Woo Swing Voters Ahead Of The Election appeared first on AdExchanger.

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: Header Bidding Rapper appeared first on AdExchanger.

Winners and losers are emerging from the streaming melee. (Or at least the winenrs are.) Plus, CNN will begin testing metered content. The post Who’s Winning The Streaming Race; The Writing’s On The Paywall appeared first on AdExchanger.

Axios has not been immune to the challenges facing the media industry, with a round of layoffs taking place in August. But amid the downsizing was also a renewed focus on the core areas of the 7-year-old media company’s business with known advertiser value, including bringing together niche audiences of subject matter experts and providing

About a dozen deals have come across Mark Howard’s desk this year, and as Time’s chief operating officer, he’s had a unique role in participating in the negotiations with this ever-growing crop of companies. Since the beginning of 2024, Time has struck deals with six artificial intelligence technology companies, including OpenAI, Perplexity and ProRata.ai, and

Next month, the Federal Trade Commission’s new rules on fake reviews will take effect as part of a crackdown on misleading marketing and tainted testimonials from both humans and AI models.  The rules come as part of the FTC’s broader actions against companies related to AI. Earlier this week, the agency made a separate move

Snap CEO Evan Spiegel believes that augmented reality could eventually drive ad dollars into his business. But it’s safe to say advertisers aren’t convinced just yet. It’s not that there’s anything fundamentally wrong with this type of advertising; they just want to see more clarity on what Spiegel actually means.  The only insight they have