Next year’s ad spending forecasts echo a familiar story: growth, but with a slower tempo. It’s an outlook that has come to define the post-pandemic ad economy, a far cry from the boom days when spending surged on the back of unexpected, chaotic tailwinds. How much this slowdown bites depends on the source, but one […]
2024 was a trillion dollar year that signals slower days ahead Read More »
The end of TikTok in the U.S. could be as soon as January 19, 2025.
Sociable: Court Rejects TikTok’s Effort to Negate US Sell-Off Bill Read More »
Julia Collier helped turn Kim Kardashian’s Skims into a trendy name with moves like striking its first major sports sponsorship last year.
J. Crew taps Skims marketer as CMO to boost cultural relevance Read More »
To establish itself as a global brand with Italian DNA, Lavazza enlisted a cute robot — and former “Office” mates Steve Carell and John Krasinski.
Campaign Trail: Lavazza’s coffee-serving robot dreams of la dolce vita Read More »
Cue the scene: me, 14 years old, sitting in the bleachers at my middle school dance. Not one girl wanted to dance with me. I couldn’t figure it out. I had what I thought were top-tier dance moves. But there I was, sulking in a dimly lit corner, on the top row where no one…
Unlikability Could Be Your Brand’s Secret Weapon Read More »
True crime podcasts are incredibly popular with listeners. But they’re a hard sell with advertisers. Roughly one quarter of the most-listened-to podcasts in the US are in the true crime genre – the most of any genre, according to a 2023 study by Pew Research. And 34% of American podcast listeners say they regularly tune
True Crime Podcasts Can Win Advertisers – As Long As The Discourse Stays Civil Read More »
Music video network Vevo has evolved a lot in six years. After shutting down its consumer-facing website and mobile app in 2018, it embraced CTV with its own free ad-supported channels for different music genres, including pop and country. Rob Christensen joined Vevo in 2019 as EVP of global sales and to oversee its FAST
Will Social Video Kill The TV Star? Vevo Exec Rob Christensen Says It’s Complicated Read More »
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Every Time A Bell Rings, An RMN Gets Its Wings appeared first on AdExchanger.
Comic: Every Time A Bell Rings, An RMN Gets Its Wings Read More »
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Why Holdcos Are Letting Go Thursday was busy at Interpublic Group. First, IPG sold Huge, one of its two major digital agencies, to a PE firm, and put the other, R/GA, up for sale, Ad Age reports. Then IPG announced its acquisition of
Don’t Hold On Holdcos; Is It Based To Be Principal-Based? Read More »
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. This year has marked yet another in which social media has been a dominant part in the conversations about marketers’ strategies and spending. To find out just how the year turned out for the various platforms, Digiday+ Research looked
