Marketing

Omar Tawakol sold his first company, BlueKai, to Oracle in 2014. Five years later, he sold his second company, an AI-powered enterprise voice assistant called Voicea, to Cisco. Tawakol is now on his third company, a startup he launched last year called Rembrand that uses AI to automate in-video virtual product placements for influencers and […]

Sometimes I write myself notes when I can’t sleep. They’re often nonsensical, but some end up as bleary-eyed social media posts. I was recently going over a few thoughts I had scribbled down during restless nights. And I realized they center on two competing forces in the debate over data privacy: the priorities of legislators,

Paramount is the latest entertainment studio headed for a showdown with Nielsen. Plus, Forbes seems to have been rebuked by Google Search. The post Can Paramount Quit Nielsen?; The Smartest Algos Are Still So Dumb appeared first on AdExchanger.

Everyone loves a comeback story — but what makes a successful comeback? As major brands plot returns to their former glory — by, say, switching up the C-suite leadership (like Nike recently did by appointing Elliott Hill to take the reins) or retooling a longstanding product strategy (Peloton is in the midst of this approach)

Subscribe: Apple Podcasts • Stitcher • Spotify The Walt Disney Company plans to automate 75% of its advertising business by 2027. And the company took a further step toward that end in this year’s annual TV and streaming advertising upfront market. “Of the streaming dollars that came in, of those billions of dollars, more than

After three weeks in federal court, two dozen witnesses and hundreds of exhibits, the bulk of the U.S. vs Google ad-tech antitrust trial has wrapped until closing arguments, which are expected in late November. There’s also another wild card still in play: How everything will be seen through the legal lens of the court. Taking

The Dutch are no strangers to New York. After all, the city used to be known as New Amsterdam. But there’s a resurgence of agencies from the Netherlands finding their way to American shores. Dept did it at the outset of the pandemic when The Carlyle Group acquired the Dutch agency. Now, two agencies —

It’s official: TikTok now has a search advertising business, and it’s wasting no time trying to convince marketers to buy into it.  TikTok reps are rolling out financial perks and strategic incentives to get ad dollars flowing into this new offering.  Marketers are so far intrigued, but are still wondering if it’s the right fit.

Just three weeks after it began, the Google ad tech antitrust trial in Virginia is over. (Arielle Garcia, you can go home now! Thank you for your service.) The trial was expected to last between four to six weeks, but Judge Leonie Brinkema, who presided over the case, kept things moving at a brisk pace.