Those with exceptional memories might recall that in June of 2013, the first leaks from Edward Snowden appeared in the media, Serena Williams won her second French Open, and Man of Steel premiered in theaters. But millions of music fans the world over know June 2013 for one reason alone: It was when K-pop boy…
Is K-pop Getting Too Saturated for Brand Sponsors to Get the Attention They Want? Read More »
In a world where everything is digital, instantaneous, disposable, and at our fingertips, there is a lot to learn from the craft and care of vintage ads. Nick Federowicz, editor in chief of Watch Patina and a passionate vintage watch collector and enthusiast, has devoted his livelihood to tracking down rare vintage ads and custom…
ADWEEK and Ad Patina Unpack the Legacy of Vintage Ads Read More »
Every sports league wants to build a stronger connection with its fans, but the NWSL helped get more people out to games than ever this year by having its partners at Google put them as close to the pitch as possible. In February, Google and the National Women’s Soccer League announced a multi-year extension of…
NWSL and Google Pixel Score Women’s Soccer Fans With Pitchside Pics Read More »
Klue analyzed 3,400+ buyer interviews and uncovered the shocking truth about why deals are won or lost. Spoiler: it’s not what your CRM data is telling you.
Beyond the price tag: The real deal-breakers, according to your buyers Read More »
Is your marketing plan falling short? Bridge these three gaps to elevate your strategy and impact.
3 critical gaps that are sabotaging your marketing plan Read More »
The Federal Trade Commission published a blog post last week warning companies that using a data clean room isn’t some kind of get-out-of-compliance-free card. And the first paragraph is a doozy. “Don’t judge a book by its cover – how a technology is named doesn’t tell you how it is used. This is the case
The FTC Thinks Data Clean Rooms May Have A Few Dusty Corners Read More »
What will it take for advertisers to actually buy campaigns based on attention metrics? That was the question at the heart of Adelaide’s Business of Attention event in New York City last Tuesday. Stakeholders from across the ecosystem gathered to discuss whether attention can become a programmatic currency, why standardization would be necessary to make
Reflection a couple of weeks after election day is inevitable. But planning for what’s next is where the real impact lies. Political ad strategies evolved quickly this year, as campaigns moved beyond exclusivity, focusing on flexibility and reach. Here’s what this cycle taught us and how it will guide our business in the medium term.
Politics Have Changed. Here’s How Political Advertisers Can Adapt Read More »
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Revving The Driverless Revolution In 2024, self-driving cars emerged from the Trough of Disillusionment, to cite the Gartner Hype Cycle, and leapfrogged the Slope of Enlightenment onto the Plateau of Productivity. Forgive us the jargon. Practically speaking, Waymo now completes more than 150,000
Time To Get On The Driverless Wagon; The FDA (Finally) Updates Its Ad Rules Read More »
In recent months, several influencer shops and agencies have built or expanded their content studios as they strive to keep pace with the speed and scale that a robust social media strategy requires. Not only does this allow them to move more quickly on creative assets and meet client needs in real-time, but it can
