Marketing

Subscribe: Apple Podcasts • Spotify Programmatic advertising methods like retargeting can be powerful for pushing interested customers over the line into making a purchase. But the approach can lose potency if the proverbial funnel isn’t regularly refilled with new prospective customers.  “Over time, in order to compete and continue to grow, you need to expand […]

Omnicom’s plan to acquire Interpublic Group is a long way from being finalized. However, the combined company could help the holding companies make  — and benefit from — larger AI investments.  On a Monday call with investors about the deal, executives from both companies mentioned ways the merged company could benefit from combining resources. Omnicom

Gavin Dunaway, marketing director, The Media Trust To become a successful malware spreader, the barrier to entry is unbelievably low.These threat actors buy and sell exploit kits and malicious software on the dark web, and AI is key in building out new attacks. AI is also useful in creating bogus creatives and landing pages, ensnaring

Abby Roulston, vp of marketing, Blis As the end of the year approaches, businesses are taking stock of what works and what doesn’t to make room for transformative opportunities. For the advertising industry, that means acknowledging the advertising approaches and methodologies holding it back, such as dependency on third-party cookies and IDs, reliance on proxy

Another big ad industry acquisition? Truly, it’s a Christmas miracle. On Monday, massive agency holding company Omnicom announced that its board of directors have unanimously approved a deal to acquire Interpublic Group (IPG), itself a holdco of several major agencies. The post Omnicom Makes Play to Become Biggest Hold Co After Acquiring Interpublic Group for