Marketing

How brands are overcoming three common challenges when implementing new ID solutions

Lance Brothers, Chief Revenue Officer, Adstra The advertising industry is busy adapting to a multi-ID landscape, managing all the complications that come with an entirely new infrastructure for collecting, protecting, using and exchanging data. On top of this, the industry is closely monitoring Google’s case with the DOJ and preparing for the prospect of a

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Adobe Splits Its Global Creative Between Dentsu and Stagwell

Adobe has named Stagwell as its global lead for creative campaigns and social content for its Digital Media (DMe) business, while the software giant picked Dentsu Creative as its lead global scaled creative and content agency for DMe. Adobe’s Digital Media business provides tools and solutions that enable individuals and businesses to create, publish, promote,…

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VP Debate: The Network, Moderators, and QR Code Fact-Checking

CBS News’ Norah O’Donnell and Margaret Brennan will moderate the vice presidential debate between Minnesota Gov. Tim Walz and Sen. J.D. Vance (R-Ohio) Tuesday. (Axios) O’Donnell has a strong background in politics and big interviews, having previously worked as CBS’ White House correspondent. She has worked at the broadcaster for 13 years. Brennan was one…

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The Secretive Alliance Between the New York Post and Eric Adams

The bar was open. The ultraviolet lights were on. The New York Post’s annual holiday party was just heating up. It was Dec. 20, 2022, and the paper’s staff was gathered inside a section of Slate, a cavernous, 16,000-square-foot Chelsea nightclub that features a mini-bowling alley, oversize Jenga, karaoke, a 20-foot-long slide, and briefly, on…

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