The veteran marketer, most recently CMO of SeaWorld, describes the 122-year-old retailer as “ripe for reinvigoration.”
JCPenney names Marisa Thalberg consulting CMO to bolster turnaround plan Read More »
Outbrain is doubling down on its pivot to video – and its pivot to courting brand budgets. The company is unveiling a new TikTok-inspired vertical video feed for publisher mobile sites that will appear at the bottom of articles. The new solution, called Moments by Outbrain, is currently in beta. Axel Springer and Fortune are
TikTok Video For Open Web Publishers? Outbrain Built It. Read More »
Attention measurement is coming to out-of-home (OOH) advertising. Billups, a managed service agency that specializes in OOH and develops in-house ad tech, is making its attention measurement solution and a related analytics dashboard available for general use. The solution, announced on Wednesday, measures attention for traditional OOH inventory, such as static billboards, as well as
Billups Launches Attention Measurement For Out-Of-Home Read More »
Triyit, a marketing technology platform based in Glasgow, UK, has raised £1.1 million in growth investment as it prepares for considerable international development. The company connects fast-moving consumer goods (FMCG) brands with targeted consumers. It plans to expand globally with the goal of tenfolding its present seven-figure sales in the next two to three years.…
Triyit secures £1.1 million to fuel global expansion Read More »
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rise And Dream Brian Krebs, the publisher of Krebs on Security, has a wild tale to tell. It involves high-profile hackers and internet criminals – with some reality TV and social media crypto influencers used as bait – plus a bunch of crooked
The Black Market For Facebook Customer Service; Caught Up In Case Law Read More »
This story was first published on Digiday sibling ModernRetail As retail media grows in popularity, marketers are expecting more bang for their buck. That was the overarching theme at Digiday Media’s Retail Media Strategies event held in New York City last month. There, leaders from brands like Bayer, Mondelez and Clinique spoke about how they
Snap survey: How brands’ retail media strategies are maturing Read More »
Unilever’s assignment of media duties following a comprehensive global media review feels a bit like an episode of Oprah: you get an assignment, and you get an assignment, and you get an assignment! On Monday evening, the consumer packaged goods giant announced the distribution of its global media business to pretty much each of the
In the wake of Unilever’s media agency assignments, whatever happened to streamlining? Read More »
This report is adapted from Digiday’s sibling publication Modern Retail. To stand out and overcome mounting competition in retail, pop-up shops have become part of marketing strategies for brands looking to deliver unique experiences to customers. This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like
After a gradual start in 2024, Roblox’s programmatic business is finally gaining steam. At the moment, Roblox is hiring for eight advertising roles across the company that would support that endeavor, including ads-focused job postings on the Roblox website for a director of engineering, principal software engineer and principal product manager. Across the board, listed
Roblox is starting to take programmatic advertising more seriously Read More »
This week’s Future of TV Briefing looks at Telemundo’s programming strategy for its 24/7 streaming news channel. The 24/7 news stream DirecTV plus Dish, Paramount minus Nielsen, Sky versus WBD and more The 24/7 news stream Programming a live 24/7 streaming channel is no easy feat. That’s 168 hours to fill each week. So NBCUniversal’s
