Marketing

Premium chocolate brand Tony’s Chocolonely harbors grand hopes. For the last 19 years, the Dutch chocolate-maker has grown gradually, utilizing bright packaging and an anti-exploitation narrative to establish itself as the thoughtful shopper’s chocolate of choice. It’s been active in the U.S. since 2015, and in sweet-toothed European markets such as the U.K. and Germany […]

This week’s Future of TV Briefing looks at the role that two old-school advertising tactics can play in the still-developing CTV ad market. See TV Streaming’s TV watch time share peaks TikTok loses bid to avoid ban, Comcast and WBD bundle up, Paramount set to slim down, and more See TV Maybe the connected TV

This year, reality bent to the will of the meme.  The shift has been building for years, fuelled by a potent cocktail of politics, creators and fandoms. But over the past 12 months, it finally crossed the threshold.  Think that’s overstated? Just look around. Continue reading this article on digiday.com. Sign up for Digiday newsletters

A month after Spotify introduced plans to attach videos to its podcasts in 2025, creators and experts are yet to be convinced. They point to missing features, like social engagement and creator monetization incentives, that will ultimately get marketers and the creator community invested in the new product and allow Spotify to compete with other

In what is likely to be one of the year’s biggest media stories, Omnicom Group has announced plans to acquire The Interpublic Group of Companies in a stock-for-stock transaction valued at approximately $13 billion. This merger is set to create the world’s largest advertising conglomerate, combining renowned agencies such as BBDO, TBWA Worldwide, and McCann

This Tactics + Insights guide, sponsored by Amazon Ads, explores how brands leverage generative AI to unlock more efficient ad creation, drive creative transformation and optimize ad creatives. Successful ad creative differentiates products and empowers advertisers to stand out in the competitive marketplace; however, brands face two prevalent challenges when devising, designing and deploying ad

In prior holiday seasons, Mars United execs offered AdExchanger end-of-year commerce perspectives as a rare bird in the agency world: a large indie player in a pool full of holding companies. This year, Mars is back on the docket. Except now it’s to talk about the company’s acquisition by Publicis, the largest of the agency

The ad tech industry is great at creating new buzzwords, but less successful at defining them. Take curation: Every major ad tech platform claims to do it, but there are conflicting definitions of what it is or how it works. It’s like we all agreed to make “personal mobility devices” and all came up with