Marketing

Omnicom’s potential acquisition of Interpublic Group (IPG) was one of the biggest buy-side consolidation stories in years. But what does the pending merger of two major ad agency holding companies mean for the sell side? Publishers who spoke to AdExchanger expect the agencies will eliminate redundancies in their tech stacks as they consolidate, which could […]

Luiz Felipe Barros, global CMO, Channel Factory There is no shortage of speculation about the future of long-established media channels like TV. At any given moment, it’s fairly easy to find someone publicly touting TV advertising as stronger than ever while another industry observer is declaring that the channel is on its deathbed.  In this

It’s the most wonderful time of the year – and also one of the most expensive from an advertising standpoint. But just because it’s pricey to acquire new customers during the holiday season doesn’t mean brands should pull back, said Scott Kramer, VP of growth at AS Beauty, a holding company for luxury cosmetics and

I pity the fool that gets between me and my lunch – but that’s precisely what the server behind the counter did last time I was at my favorite burger joint.  As I placed my order, he asked for my phone number “to look me up in the system.” I said I’d rather just buy

There’s No Place Like Chrome Two of the proposed remedies in the DOJ’s search antitrust suit against Google are requirements to divest Chrome and stop paying other browsers to be their default search engine.  Those proposals sound like killer opportunities for other browsers. Except they might just be killers, The Information reports.  Firefox, Edge, Brave,