In a social media environment where people are apathetic to news and experience content overload as every brand and creator tries to stand out — how do you as a marketer captivate people? Amy Luca, global head of social at agency Monks, believes that every marketer faces the challenge of delicately balancing timeliness and timelessness […]
U.S. lawmakers are reportedly urging an antitrust judge to make Google sell off its Chrome browser after the tech giant’s illegal search monopoly was exposed. The Bloomberg report predictably has the ad industry buzzing, with some execs daring to hope it might come to pass. But temper those expectations — this isn’t exactly an anti-Google administration
Incoming Trump administration puts potential breakup of Google’s Chrome in new light Read More »
Social media minnow Bluesky has emerged as a surprise winner in the wake of this month’s presidential race. People are flocking there almost as fast as they’re fleeing X, driven by distaste for owner Elon Musk’s cozy ties with President-elect Donald Trump. The influx has triggered a wave of hot takes and deep dives on
Everything marketers should know about social media platform Bluesky Read More »
What’s the best way for advertisers to get the most performance possible out of their Meta campaigns? The answer, according to Meta, is to buy more ads on Meta. It’s recommending that advertisers launch new ads into their Advantage+ Shopping Campaigns every single week, especially leading into the holiday season. Meta would say that, of
Meta Might Be Right About AI Ad Spend Read More »
New visuals trade a sense of staid luxury for more over-the-top concepts as the brand returns to the idea that “a Jaguar should be a copy of nothing.”
Jaguar revamps brand to embrace ‘exuberant modernism’ amid EV transition Read More »
Grego Martinez, svp of product at Seedtag The ongoing march toward comprehensive privacy regulation in the U.S. is not an endpoint but a gateway to new opportunities for innovative technologies. A combination of contextual advertising, privacy initiatives, first-party data and alternative IDs will likely form the backbone of future digital marketing strategies. While the exact
Forrester released its first SSP wave since 2014 last week, and there’s a surprise. The research firm ranked Google – whose sell-side ad tech platform is facing federal antitrust charges – as a mere challenger to Amazon, Magnite, PubMatic, Microsoft, InMobi, Index Exchange, Equativ and Adform. OpenX was also listed as a challenger alongside Google.
Forrester’s SSP Wave Lists The Top 10 SSPs – With Google At The Bottom (Really) Read More »
Two new commercials under the brand’s long-running holiday campaign see it continuing to focus on striking a balance between product and emotion.
Lexus marks 25 years of ‘December to Remember’ with nostalgic ads Read More »
Advertisers want more transparency into and control over open marketplace quality. But curation is not the answer. Solutions that fundamentally address the issues curation attempts to solve already exist. The IAB Tech Lab has rolled out Seller Defined Audiences and the Data Transparency Standard. Countless data providers have emerged to address transparency and control for
Curation Doesn’t Really Work For Publishers. Here’s How To Fix It Read More »
The beer brand is celebrating the return of the Paramount drama with collectible caps featuring quotes from the show’s characters.
Coors Banquet capitalizes on ‘Yellowstone’ partnership amid sales growth Read More »
