This story was first published by Digiday sibling ModernRetail One of the key messages from Target as it looks to turn around its sales slump under new CEO Michael Fiddelke is that it has sharpened its focus. At its annual meeting with investors on Tuesday in Minneapolis, executives at the company constantly emphasized the changes […]
Target CEO says ‘busy families’ will be company’s focus as it seeks growth Read More »
Ad tech executives were keen to quell fears about their companies’ prospects amid the ongoing AI disruption, as Wall Street analysts peppered them with questions about declining revenue returns. Related Insights Media Buying The Rundown: Ad tech’s performance in 2025 was overshadowed by AI concerns and Big Tech Read More Despite record revenues, AppLovin’s growing
Ad Tech Briefing: Embattled, embittered and determined Read More »
Subscribe: Apple Podcasts • Spotify If it seems like TikTok has been quiet post-ban threats, that’s because it has. But make no mistake —quiet doesn’t mean silent. Since its legal woes have been resolved, and the U.S. app was spun out earlier this year, TikTok has taken a muted approach to business. The platform is
TikTok after the legal fight and why it’s coming for Meta’s ad dollars Read More »
GEO is an acronym now flooding many media execs’ inboxes, as vendors fall over themselves to capitalize on the wave of interest. Short for “generative engine optimization,” a growing number of vendors are pitching their GEO services to optimize content for chatbots and AI search engines, claiming they can help brands and media companies boost
GEO hype busted: How it differs (and how it doesn’t) from SEO Read More »
Marketers who want to remain competitive need to reexamine the way they view, plan and measure performance across video and streaming platforms. If they’re still debating programmatic vs. direct or linear vs. streaming, then they’re missing out on the real meaning behind convergent TV, according to Mike Fogarty, head of client development, brand and agency
The Best Way To Embrace Convergent TV? Break Down The Silos Between Linear And Streaming Read More »
If there are two things ad tech isn’t short on, it’s acronyms and, more recently, AI product demos. But MCP – short for Model Context Protocol – is more than another TLA (sorry, three-letter acronym) or AI buzzword. Metaphorically speaking, it’s plumbing for AI: the piping that lets large language models connect to other software
Understanding MCP, The ‘Universal Adapter’ For AI In Advertising Read More »
The tool developed by Sightly and Vurvey Labs helps brands quickly respond to news developments that could affect perceptions of campaign messaging.
Horizon Media pilots AI solution to detect cultural shifts mid-campaign Read More »
The Unilever brand is amplifying user-generated content via a TikTok Branded Mission as part of an effort that includes media tie-ups and events.
Knorr taps into viral social trends with latest dating-focused campaign Read More »
Mojo Supermarket, now the chain’s U.S. social AOR, claimed credit for a video swiping at McDonald’s CEO Chris Kempczinski’s awkward Big Arch review.
Burger King names 2 new agencies following viral Whopper bite moment Read More »
The deal, which continues a nearly 50-year partnership, includes MLB.TV integrations, the collective use of athletes and player endorsements and more.
Anheuser-Busch boosts marketing efforts through extended MLB tie-up Read More »
