Traditional text-based ad targeting will always have its place. But in an ad marketplace run by AI agents, it may need to be replaced as the primary method of aiming ads. Imagine, instead of having to pick out keywords or check off audience segments, an advertiser could simply set a single value representing the specific […]
WTF is vector-based ad targeting? Read More »
Every year, the advertising industry takes over a small stretch of the French Riviera and pretends it’s normal. The yachts, the credential corridors, the fedoras — all of it lands in roughly the same place. We made a map. It’s judgmental. So, frankly, is the Croisette. Continue reading this article on digiday.com. Sign up for
The official judgmental map of Cannes Lions 2026 Read More »
Not too long ago, TikTok was postured as the future of search. Where Google returned links, TikTok served short-form videos showing people how to cook, where to eat and what the ingredients actually looked like. Then large language models (LLMs) arrived and rewrote the dynamics of search entirely. That doesn’t necessarily hurt TikTok, said Isobel
As AI reshapes search, TikTok turns discovery into a performance pitch Read More »
Another year, another recording of the Croisette’s priorities. The money moved, the language shifted and a few things everyone assumed were permanent turned out not to be. Some of this was obvious. Some of it wasn’t. Here’s Digiday’s guide to what’s in and out at the Cannes Lions Festival 2026. InOpenAI courting advertisersOut Perplexity courting advertisers
The definitive Digiday guide to what’s in and out at Cannes 2026 Read More »
Publicis and The Trade Desk have made up, which is either a triumph of negotiation or a sign the whole thing was never quite as dramatic as it seemed. The resolution, announced earlier today (June 12) in a joint statement, came after months of public rebukes, audits and no shortage of background briefing from both
Publicis and The Trade Desk settle their dispute, but tell no one why Read More »
The mascot’s appearance on “Fudd Around and Find Out” is part of a larger push from the insurer to move past “one-way advertising.”
Geico Gecko steps into new role as AI-generated podcast guest Read More »
Brands can reach Walmart’s U.S. customers through YouTube campaigns and see how those ads impact sales.
Sociable: Google enlists Walmart Connect to enhance YouTube ad insights Read More »
Streaming audio and podcasts are already a consumer staple. But advertisers still spend relatively little of their budgets on podcast and streaming music ads, while programmatic workflows and automation are yet to close the gap between ad spend and audience engagement. Today, digital audio represents about 30% of media consumption for the average American adult,
What Platforms Say Will Bring Bigger Ad Budgets To Digital Audio Read More »
As laws requiring AI use in ads to be disclosed become more common, there are questions surrounding the impact on the marketing industry.
AI disclosure labels don’t hurt ad performance: Here’s what the numbers say Read More »
How can companies put ads in new places, but still get the user experience right? Smart TV home screens, like Samsung, are adding programmatic ads. Roblox will show ads to kids under 13. We look at the challenges and opportunities faced by platforms expanding their ad footprint. The post Programmatic TV Home Screens And Gaming
Programmatic TV Home Screens And Gaming Ads For Kids Read More »
