Marketing

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post “So, You Got Pardoned This Year, Too?” appeared first on AdExchanger.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Bluesky Thinking The sky is blue, but money is green. Put another way, despite Bluesky’s growing popularity, brands aren’t quite ready to jump on the bandwagon, Adweek reports. Despite serving as a respite for waves of X-weary users after Elon Musk’s acquisition of

The Las Vegas Grand Prix might only be in its second year, but it’s fast becoming one of the flagship stops on Formula One’s worldwide tour. And for marketers looking to align their brands with F1’s expanded appeal to audiences, the Las Vegas Grand Prix is providing a slip road into the sport. Payment company

As Electronic Arts beefs up its advertising inventory, PepsiCo is taking advantage by bringing Gatorade into the world of “EA Sports FC.” When Electronic Arts ended its partnership with FIFA last year — changing the name of its long-running association football series “FIFA” to “EA Sports FC” in the process — PepsiCo was one of the

With AI platforms like Perplexity adding new ways to shop with generative AI, there’s a growing need for AI to justify its recommendations — just like reviews from publishers and content creators. This week, Perplexity became the latest AI search platform to debut new shopping assistant tools to help people search and buy products. The platform,

Recent headlines may lead one to think that X is dead.  Last week, The Guardian joined NPR in vowing not to post on the platform anymore, citing the toxicity on Twitter 2.0 and X owner Elon Musk’s political involvement. Meanwhile, X alternative Bluesky received an influx of new users after the U.S. presidential election, with

It might be an oversimplification to say Canadians are just nice people, but to a large degree it’s a true statement. In the world of agencies, that statement holds up if you look at the workings of Know Company, an investment firm that’s taken minority stakes in 16 small agencies, mostly in the media space,

CEOs and founders often say things like “one plus one equals three” when they’re talking about the value of an opportunity or some synergistic move they’ve made. In the case of Mediaocean buying Innovid to merge it with Flashtalking in a deal worth $500 million, announced on Thursday, the math is more like “one plus

When industry-initiative-turned-nonprofit Go Addressable first launched in 2021, one-to-one TV ad delivery was just a small portion of overall media buys. But according to new findings released by Go Addressable and Advertiser Perceptions on Wednesday, adoption of addressable TV advertising has increased significantly. The post Addressable TV’s Slice Of The Advertising Pie Keeps Growing appeared

Steve Nash, director, product, ad products and tools, GumGum Digital advertising now relies on science more than ever. The measurement metrics and precision targeting have evolved significantly, but the ad creative can feel like an afterthought and stuck in the past.  Advertising is now measured using a multitude of KPIs. Specific audiences can now be