Marketing

Advertiser excitement for the big game hasn’t wavered, with brands including Skechers, Coors Light and GoDaddy having already announced their plans. 

With so many streaming apps and platforms available on the market, TVs need operating systems. And just like with early PCs, game consoles, mobile phones and streaming services, that means a battle for dominance is imminent. The post Operating Systems Are Now Battlefields – At Least In The CTV World appeared first on AdExchanger.

Meta’s privacy policies are uniquely impenetrable. Plus, Google once thought Apple would likely expand its ad business to third-party apps. The post Meta Has The Darkest Patterns Of All; Apple’s Impenetrable Core appeared first on AdExchanger.

After weeks of intense testimony and mountains of evidence, the Department of Justice and Google rested their case with closing arguments in the Google adtech antitrust trial in federal court. Making the government’s case Monday morning, DOJ attorneys cited the Charles Dickens novel “A Tale of Two Cities” to contrast Google’s portrayal of a thriving

Throughout 2024, one marketing trend has continued apace: Brand collaborations.  To name a few: Oreo and Coca-Cola; Airbnb and Mattel’s Polly Pocket; Grubhub and Amazon; Scrub Daddy and Dunkin’; multiple feature films (Wicked and Beetlejuice, to name a couple) and several brands (CarMax, Google, Crocs, Stanley, Starbucks). Marketers seem keener than ever to partner up

Facebook recently announced that “views” would be the main metric used to measure how all content is performing on the platform, combining metrics like “plays” and “impressions.” Five publishing execs told Digiday this new primary metric is just another way of measuring impressions, and the change has no impact on their Facebook strategy. Facebook’s decision

This report is adapted from Digiday’s sibling publication Modern Retail. Pop-ups are becoming a popular marketing tactic for emerging brands, and Digiday set out to analyze how these brands are approaching such activations. This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.

Subscribe: Apple Podcasts • Spotify In the age of social media, algorithms and viral content, social media users are increasingly looking for ways to stretch the concept of “15 minutes of fame” into full time careers as content creators, influencers and media personalities.  Recently, thanks to TikTok, that arc has played out with viral trends

With just three days to go until Thanksgiving, the atmosphere for closing arguments in US v. Google on Monday morning in Alexandria was oddly festive. A crowd of lawyers, journalists, Google employees, ad tech observers and various gadflies milled around chatting outside of Courtroom 700 on the seventh floor of the US District Court for