Marketing

Agencies aren’t platforms — and they never will be. Let’s not kid ourselves.  At best, they’ve dabbled in platform cosplay; a pinch of data here, a smidge of recurring revenue there.  But the idea that they’re about to shed their old-school holding company identity? Wishful thinking. Still, it’s a myth that just won’t die, enthusiastically recycled […]

Modern marketers know that any new work they put out into the world in service of their brand might be encountered by many different audiences. There’s the target consumer audience, with whom marketers hope their latest campaign or activation will land. There’s competitors, keeping an eye on their rival brands’ every move. There’s online culture

Last month, Clip It, Roblox’s version of TikTok, launched its first official ad products. Now, Sia has become the first musician to activate inside Clip It — and it’s already sparked an unprecedented uptick of user activity within the experience. Much like TikTok, Clip It is a short-form video service located entirely inside Roblox, with users able

With TikTok’s potential U.S. looming as early as January, creators and agencies are split: some see it as inevitable, while others are convinced it won’t stick. The rift has simmered since TikTok’s future was first questioned but has only intensified as the stakes climb — highlighted by the Supreme Court’s decision this week (Dec. 19)

Neej Gore, Chief Data Officer, Zeta Global AI is driving a fundamental shift in marketing. While it’s been many years since new technology has drastically changed how businesses operate, AI is here to stay, and the early adopters will be the ones that win the day. AI agents provide marketers with a new opportunity to

Kristi Argyilan spent the past three years building Albertsons’ ad unit, which is at a point of uncertainty following the collapse of the proposed Kroger merger.

TikTok will have another chance to argue against a bill requiring the app’s business in the U.S. be sold to an American-based entity.

The US Supreme Court has agreed to hear TikTok’s final legal challenge against the impending ban or forced sale of its operations in the US. This legal battle stems from the US Government’s assertion that TikTok poses a national security threat due to alleged ties to the Chinese government – claim strongly denied by TikTok…