Griffin Media has replaced one of its two helicopters, which was destroyed by a tornado, with a state-of-the-art replacement. More than a year after a tornado destroyed both helicopters for Griffin owned KWTV and KOTV, said chopper pilot Jim Gardner and Bob Mills SkyNews 9 are back in the air with a cutting-edge helicopter equipped…
Two Oklahoma Stations Get New Choppers Read More »
Executives spoke during Advertising Week about how the companies are working to engage audiences around cultural moments beyond just ads.
Disney, Hershey execs share how holiday marketing campaigns are evolving Read More »
Respondents believe they could see an average 33% ROI increase by having data standards strategies, per a report from Advertiser Perceptions.
Advertisers see data standards strategies as critical, but confidence lacks Read More »
Proving the effectiveness of ad campaigns to clients and, sometimes, the C-suite continues to become a more complex task, as challenges aplenty emerge in the measurement process. In a group chat at ADWEEK House during Advertising Week New York, industry leaders from ad platform Blis–who sponsored the session–wedding platform The Knot Worldwide, and creative agencies…
Marketers Breaking Beyond Measurement Challenges to the ‘Fun Science’ Read More »
Global martech firm and marketing cloud provider, Mapp, has launched Mapp AI Chat, a tool designed to transform how marketers analyse their data and extract actionable insights to optimise marketing campaigns. As part of the Mapp AI Assistant package, Mapp AI Chat is powered by advanced ChatGPT4o algorithms and enables marketers to ‘talk with their data’…
Mapp AI Chat tool simplifies data analysis for marketers Read More »
Ad tech fees are too high. And the idea of a software-as-a-service (SaaS) model for SSPs and publisher tech is gaining momentum. Publisher monetization platform Sovrn is expanding availability of its SSP’s flat CPM pricing model in a bid to scoop up smaller pubs who are sick of sharing a percent of every CPM with
To Reduce The Ad Tech Tax, Sovrn Expands Its SaaS Pricing Model Read More »
Strong customer relationships are table stakes. Marigold’s brand rankings report highlights 200 brands across personalization, loyalty and omnichannel experiences.
How 5 brands use relationship marketing to create loyal customers Read More »
Brand media and performance are two separate job functions at toy and game brand Hasbro. But when they collaborate closely, going “splitsies” makes sense, said Jennifer Burch, Hasbro’s senior director of global media. Burch oversees all aspects of Hasbro’s media planning and execution. The work she and her team does helps fill the funnel through
Inside Hasbro’s Novel ‘Splitsies’ Approach To Brand And Performance Media Read More »
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Gamesmanship Frameplay, an in-game advertising company, is joining direct competitors to cultivate a critical mass of scale for programmatic gameplay ads. The Frameplay Exchange now includes impressions from two other in-gaming ad exchanges, Adverty and AdInMo, which Frameplay CEO Sandy Shanman says represents
The In-Game Scale Barrier; The Web’s Right Time, Right Place Read More »
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. YouTube has traditionally been the dominant platform when it comes to video-focused social media — something that’s true for publishers just as much as any other group. And while publishers’ use of YouTube remains strong, Digiday+ Research surveys conducted
