Marketing consultancy Triggers might know what you’re thinking better than you do. It sounds creepy, but as far as tech platforms go, Triggers has one of the less invasive methods of understanding how consumers think and feel about brands. It collects panel data from a wide swath of people through a process it refers to […]
Private equity is hungry for challenger ecommerce marketplace players. Plus: Brands and creators aren’t thrilled with TikTok Shop’s AI-generated shoppable videos. The post PE’s Ecommerce Spending Spree; TikTok Shop Embraces AI Video appeared first on AdExchanger.
PE’s Ecommerce Spending Spree; TikTok Shop Embraces AI Video Read More »
This week’s Media Briefing looks at the rise of AI visibility as publishers’ latest performance metric and are using their prominence in AI answer engines to attract advertisers — even as the tools measuring it remain inconsistent and difficult to compare. Publishers are monetizing AI visibility Publishers call for legal sanctions against OpenAI, AI startup
Media Briefing: AI visibility is becoming publishers’ newest currency Read More »
Hollywood has courted creators for several years, but in the past few months, there’s been a full-blown creator invasion. Two YouTube-born horror films became box office blockbusters (Obsession and Backrooms, which, as of writing, have respectively earned $426 million and $357 million), private equity firms are raising funds to buy meme IP like Skibidi Toilet,
Creators are crashing through Hollywood, but there’s a ceiling Read More »
Stagwell is moving to wrest control of ad-inventory curation from DSP and SSP marketplaces and bring it in-house. The holding company is set to launch Stagwell Curate, an AI platform that pulls curated CTV, online video, display and audio ad inventory from publishers and adtech partners into its own central reservoir, Digiday has learned. According
Stagwell is building its own AI media curation marketplace Read More »
In 2018, Kristi Cook was an anonymous YouTuber making videos about internet celebrity drama and gossip on a channel known as Spill Sesh, with only her disembodied voice doling out the week’s hottest gossip. The channel became wildly popular, garnering over 700,000 subscribers in just a few years (now 860,000) across more than 1,000 videos
Why a once-anonymous creator unmasked herself to build a bigger media brand Read More »
In the crowded loyalty landscape, a successful program goes beyond growing enrollment to actually influencing customers’ shopping behavior.
Consumers say rewards matter, but many aren’t actually using them Read More »
TV convergence has largely been framed as a national conversation: advertisers looking for more connected ways to plan across linear and streaming, measure performance, and understand audiences. But as buyers push for more accountable, performance-oriented TV campaigns, that national-first approach starts to lose precision in local markets. “Any purchase decision is happening locally,” said Keith
The Real Convergence Story Is Happening in Local Markets Read More »
The Unilever hydration brand’s largest entertainment partnership yet includes ads, a pair of co-branded flavors and experiential marketing.
Liquid I.V., Samsung swing into ‘Spider-Man’ to spotlight new products Read More »
The Kenvue brand is using similar tactics to competitors CeraVe and Dove in an effort that spans TV, social, creators and experiential.
Neutrogena puts science above virality with ‘Break the Rules’ campaign Read More »
