Subscriptions were supposed to save publishers. Now, they’re becoming part of the survival logic for agencies too. At agency holdco S4 Capital, the pivot is already taking shape. By the end of the year, about a quarter of revenue at its Monks arm is expected to come from what it calls subscriptions — not in […]
Subscribe: Apple Podcasts • Spotify Now that the dust has settled around the 60-plus Super Bowl ad spots rolled out this year, it’s time to reflect on the best and worst commercials from Super Bowl 2026. Anthropic took a jab at OpenAI’s ad product launch and T-Mobile and Coinbase used The Backstreet Boys top play
Digiday ranks the best and worst Super Bowl 2026 ads Read More »
Most brands returned to the same conceptual wells while emergent ad categories like AI and health and wellness offered a mixed bag.
‘Don Draper is rolling over in his grave’: Super Bowl 60 ads play it safe Read More »
Now that the washing up’s done and the snacking detritus has been swept off the floor, it’s time to consider the real winners and losers of this year’s Super Bowl – the brands. (The Seattle Seahawks may have won the actual game, but it was far from an offensive juggernaut – you have to really
Breaking down all the key stats from the big game’s ads, including cost, reach, social engagement and more.
Super Bowl 2026: Viewership, engagement and ads analysis Read More »
The Amazon Ads MCP Server acts as a translation layer between AI agents and the Amazon Ads API to turn simple prompts into structured campaigns.
Amazon enables communication between ads platform and AI agents Read More »
The refresh comes as the brand looks to combat declining sales amid supply chain issues and increased competition.
Ortega goes for younger consumers with brand refresh Read More »
Chief Brand, Experience and Marketing Officer Hema Widhani discusses the firm’s recent ad campaign and college football partnership.
Edward Jones’ brand chief on marketing wealth management via sports, ads Read More »
The IAB’s new framework aims to standardize when AI in ads should be disclosed, but a lot is still left up to interpretation. The post IAB’s New AI Regulations Give Advertisers A Starting Point – But Plenty Of Questions Remain appeared first on AdExchanger.
Cryptocurrency marketing has grown so rapidly that marketing hype is not a determinant; regulatory pressure, platform responsibility, and user expectations now shape the marketing process. In 2026, compliance will be a legal consideration, not an afterthought or a restriction at the end of a campaign. It is an important design need that shapes how marketing…
Marketing compliance in cryptocurrency – lessons for martech Read More »
