Marketing

Airbnb wants more people to list their properties on its platform. To persuade them to do that, it’s relying on a brand campaign that’s built up steam over the last two years. This week, the company launched an internal “co-host” market intended to make it easier for hosts renting out their properties on its platform […]

AI is center stage across plenty of marketing-related discussions, but it was only a supporting actor at the fall Digiday Media Buying Summit, which wrapped on Thursday in Palm Springs, Calif. Onstage and off- at the three-day event, media agency execs discussed the potential of machine learning and generative AI. However, they also confessed to

Given the fact that marketers are slowly shrinking away from supporting diversity initiatives, it’s incumbent on media agencies to take diversity programs beyond the numbers. And their approaches range from transforming the workforce to leveraging data to make better-informed decisions to continue to foster equity. Throughout Digiday’s Media Buying Summit in Palm Springs, Calif., which

This story was originally published on sister site, Modern Retail. Almost four years ago, Walmart started a new division called Walmart Data Ventures to capitalize on its customer and inventory data. Through this, it created the Walmart Luminate platform to assist both the retailer and its suppliers in understanding the ways people shop and how

Netflix’s ad business is scaling its audience and inventory faster than its ability to monetize it, according to a recent earnings call. The post Netflix Predicts Ad Revenue Will Double Next Year appeared first on AdExchanger.

Setting pricing floors for programmatic auctions can help publishers raise the ceiling of their total ad revenue. Floors are critical tools for programmatic publishers. And as the Google ad tech antitrust trial showed, tweaking price floors can raise the ire of publishers. But many publishers don’t know how best to revamp their auction strategies to

Amit Nigam, svp, product, PebblePost In this digitally-saturated environment, marketers from all walks face an increasingly difficult challenge: finding more people who look like their most loyal customers. Prospecting is getting more difficult, and marketers know that going with the same approach isn’t efficiently growing their brand’s customer base. Trying to meet consumers where they

Kate Trumbull, who helped revamp the chain’s loyalty program, is tasked with scaling its Hungry for MORE initiative to international markets.