Marketing

Another year, another remarkable give and take for the advertising industry. See below for what we think is in store for 2025. InAnti-woke corporate backlash Out DEI corporate wave InFragmentation of brand safetyOutIndustrialization of brand safety Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future […]

Generative AI is quickly becoming the bedrock of the digital advertising landscape. That might sound like a bold statement – after all, generative AI only hit the mainstream two years ago. But while many industries are just beginning to explore the potential of generative AI, advertisers have been leveraging AI and machine learning for years.

Every Friday, AdExchanger publishes an original comic creation inspired by trends in the online advertising industry. We get together to spitball ideas and then share them with our very talented comic artist Kevvo. From the rise of curation to the Google ad tech antitrust trial in Virginia, he helps us translate the biggest news into

Scott McKinley’s journey from professional cyclist and captain of the 1988 US Olympic Road Cycling Team in Seoul, Korea, to CEO and founder of data validation provider Truthset was more linear than one might think. Cycling is “the ultimate test of truth,” McKinley says on this week’s episode of AdExchanger Talks. “You race 120, 130

In 2024, generative AI proved itself to be far more than just a buzzword. From the flurry of AI-powered gadgets to the potential regulations, the second year of a massive innovation race advanced alongside scrutiny, with questions about transparency, copyright, and ethical use. As a follow-up to last year’s AI timeline for 2023, our recap

Subscribe: Apple Podcasts • Spotify 2025 is expected to be a hell of a year, if you ask the Digiday staff. After the whirlwind that was 2024, the new year seems to promise a cocktail of chaos and topics the industry can’t escape. Or as Digiday managing editor Sara Jerde puts it, “2025 will be

Sports marketing spend shot up in 2024. Amid soaring viewership figures for last year’s Olympic Games, worldwide ad spend on sports-related advertising rose to $60.9 billion, according to WARC. But sports marketing doesn’t always just mean chasing the largest audience possible. In 2025 brand marketers are set to seek audiences via niche, unconventional sports opportunities.

What captured our readers’ attention this year was both a continuation of and a departure from years past. Our top 10 stories in the past year coalesce around two themes: kookies and kwality. Ahem, cookies and quality. Quality has been a theme for some time in programmatic – in every permutation possible. This year, quality

2024 was a year of hectic change for ad measurement. Third-party cookies may have been given a reprieve by Chrome, perhaps even an indefinite lifeline. But, still, user-level data is running dry, to the point that last-click and multitouch attribution have lost their edge entirely. In their place, data-driven advertisers have reverted to familiar stalwarts