From the brand that packaged cannabis like top-shelf liquor for the 2023 holidays comes a new–even more covert–way to give the gift of ganja. Vivid, which has a devoted fan following among Missouri cannaseurs, has launched limited-edition containers modeled after bottles of wine and video game controllers. Opening these Trojan horses reveals the real present:…
Giving the Gift of Ganja on the Down-Low Just Got Easier Read More »
Domino’s is inserting itself into the high stakes challenges of Squid Game ahead of the Netflix hit show’s season 2 premiere, with ads showing pizza deliveries saving contestants from being eliminated. The campaign, created by agency WorkInProgress, features two ads based on episodes from Squid Game season 1, while integrating Domino’s Emergency Pizza offer, a…
Domino’s Saves Squid Game Contestants With Emergency Pizza Read More »
Amid the rising complications in modern day enterprises, managing core operations across the entire business is becoming more complex. As the number of business functions increases, so do the workforce and the types of business software. Having the proper business applications software in place that aligns well with your business requirements, workforce and processes helps…
How to choose the right enterprise software for your business Read More »
If a brand has first-party data and a little inventory of its own, dollars to doughnuts it’ll launch a media network. We’ve seen grocery chains do it, hotels, big-box retailers, airlines, rideshare companies, gyms, convenience stores, makeup brands – the fruit hangs low. But over the past year, companies with financial information have also started getting
Western Union Is Banking On First-Party Data To Woo Brands To Its New Media Network Read More »
In today’s fiercely competitive advertising landscape, brand procurement teams are under incredible pressure to demonstrate value for every media dollar spent. Too often, they conflate efficiency and value. The push for tighter margins is not without impact, especially as it extends across the entire advertising supply chain. Agencies feel the pinch as brands demand more
The Efficiency Trap: Rethinking Value And Cost In Media Buys Read More »
OpenAI may be opening up to the idea of serving ads. Plus, Television for toddlers is quietly powering streaming media ratings. The post Know What They Can’t Generate? Profit; Racing Through Infancy appeared first on AdExchanger.
Know What They Can’t Generate? Profit; Racing Through Infancy Read More »
The long-running feud between hip-hop heavyweights Kendrick Lamar and Drake took a sharp turn recently when Drake threatened legal action against his record label, accusing it of allegedly bankrolling influencers and bots to push a diss track against him. The twist — and the frenzy it sparked — captured the pulse of modern fandom: intense, hyper-digital
Drake-Kendrick feud shows how fandom has become a battleground Read More »
This time of year, it used to be a regular occurrence for ad buyers to be tasked with spending the year’s leftover ad dollars as marketers feared that if they didn’t use it now they’d lose it next year. That led to some “irrational budget dumping” in the past. But across the last two, as
This year’s presidential election could provide a reality check — or a red herring — for marketers. Young men overwhelmingly backed president-elect Donald Trump earlier this month, and young men were twice as likely as young women to vote for the rightwing Reform party in the U.K.’s July general election. In response, some marketers might
In the first installment of Digiday’s 2024 Subscription Index, we established that this year has been a volatile one for publishers of all types, thanks to everything from layoffs to Google’s change of heart in its plans for the future of third-party cookies. Against this backdrop, the 2024 Subscription Index examines and measures publishers’ subscription
