Marketing

Ad tech’s obsession with “curation” has sparked plenty of chatter — some informed, some less so.  But don’t worry about separating the wheat from the chaff. Digiday’s cut through the noise, debunked the myths and laid out the facts straight to you.  Myth: Curation is new. Continue reading this article on digiday.com. Sign up for […]

Walmart’s acquisition of smart TV manufacturer Vizio is official as of this week. The move further bolsters Walmart’s ad business, adding streaming capabilities to potentially attract more brand dollars. Walmart is just one on a growing list of retail media networks that’s after those dollars. Advertisers, however, are keeping the purse strings tied tight on

Twitch creator Kai Cenat just finished a month-long “subathon,” livestreaming nonstop for 30 days and smashing the platform’s subscriber record in the process. The event was a ringing endorsement of Twitch as a creator platform — but also showcased the challenges caused by its lack of original IP. Cenat’s record-breaking stream tested the limits of

This week’s Future of TV Briefing looks at streaming service owners’ latest quarterly earnings reports, as well as some recent studies regarding streaming subscriber sentiment. Time to renew Nielsen’s currency change-of-mind, Showtime’s time to shine and more Time to renew What subscription fatigue? Based on streaming service owners’ latest quarterly earnings reports, people are still

Bob Regular, CEO, Infolinks Scale is not a one-size-fits-all concept.  Marketers and publishers historically have their own goals associated with scale. When it comes to content, the KPIs vary according to the media (i.e. podcast, video, etc.) and subject matter.  Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest

Almost all (99%) of businesses still use third-party tracking cookies to automatically buy ads online and 70% of senior marketers support Google’s decision to continue supporting them. However, a substantial 38% of UK consumers intend to opt out of third-party cookies when a single opt-in is introduced to Chrome next year – and around a…

Rewards members who stop by the touring camera stations to snap a pic have a chance to be featured in the brand’s big game ad.

 A change in ownership and what it means for our readers.