Marketing

Whichever way you look at it, 2024 was a slam dunk year for women’s sports.  The WNBA enjoyed a banner season featuring newly minted superstars such as Caitlin Clark and Angel Reese while the NWSL saw TV audiences rise by almost 20% compared with the previous season, according to CBS. Advertiser dollars followed. During the […]

Judging from the reaction to the news of Omnicom’s planned acquisition of Interpublic Group near the end of 2024, there’s a strong expectation that 2025 will see the biggest of the agency groups get bigger. Size and scale will be vital for them to compete with each other. But getting so large means seeking out

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. We’re wrapping up another eventful year. TikTok has found itself on the positive and negative sides of the news cycle, Google pulled its plans to kill third-party cookies and publishers continued to move the pieces of their revenue puzzles

Happy holidays! Bundle up, get cozy and please enjoy this classic winter-themed comic, which first ran in February 2014. The post Comic: Winter Storm Adzilla appeared first on AdExchanger.

This year was the year many publishers took formalized stances on AI companies, many of which resulted in deals between the two. The wave was first kicked off by an agreement between the Associated Press and OpenAI in July 2023, then followed by another deal between OpenAI and Politico, Business Insider, Bild and Welt owner

It’s been a long year. And there’s a lot to keep straight — what do industry acronyms stand for? How does that affect strategies? With our WTF series, we aim to breakdown what these complex topics mean, so the industry can walk into their meetings prepared for whatever’s next. Catch up below on some of our

As we turn the calendar to 2025, let’s reflect on the topics that resonated with ad industry thought leaders this year. The columns below were the most popular pieces penned by AdExchanger’s guest contributors in 2024. They offer a snapshot of an industry in flux – and one that’s grown cynical due to repeated promises

AI-generated avatars are further blurring the lines of reality as more life-like characters and animations are integrated into social media and digital platforms. It’s now possible to generate avatars in minutes using audio, images or videos and produce content with hundreds of different backgrounds, outfits, tones and languages or gestures. But do you as a

The so-called TikTok-ification of social media, in which the platform’s short-form, viral, and algorithm-driven content, has fueled the exponential growth of the influencer marketplace and creator economy. As it swells, marketers are tasked with allocating ad dollars to maximize return on investment. As it stands, smaller, more niche creators are delivering the best bang for

This is a bonus behind-the-scenes look at our conversations with executives for Digiday’s 2024 Media Agency Report, which examined the current and future state of media agencies, from the perspective of total client spending and spending by media channel, and delved into the impact of retail media on the agency landscape. Digiday hosted a focus