Marketing

This WTF guide, sponsored by Blis, explores how geo-based omnichannel measurement works, what it looks like and its benefits to advertisers. 01 WTF is geo-based omnichannel measurement? Marketers need a long-term solution for cross-screen measurement that delivers the results advertisers are accustomed to without getting lost in siloed inefficiencies or proxy metrics. As new programmatic […]

A new partner program that allows agencies to integrate Mediaocean’s solutions follows the firm’s acquisition of Innovid last month.

The fan connection app is appealing to the masses with a new onboarding policy that has resulted in over 155,000 Cameos over the last 18 months.

The beauty brand’s 3D online experience allows members of its loyalty program to shop holiday product drops and access exclusive coupons.

This year, Black Friday stretched on for days and days. And the retail holidays is evolving in other ways, as online shopping takes over. The post Don’t Discount Black Friday appeared first on AdExchanger.

Retail media has taken over the business end of the retail industry. Advertising revenue is attractive for nearly any company with strong first-party data, especially grocery stores and pharmacies that carry many of the best-known consumer brands. But with advertising, there are always trade-offs. Recent changes to the offline and online shopping experience – from locked

Perplexity announced today it has added more than a dozen new media companies to its publisher program, including Blavity, Gear Patrol, The Independent, Lee Enterprises, Los Angeles Times and MediaLab. Jessica Chan, who became Perplexity’s new head of publisher partnerships in September, spoke to Digiday about the five-month-old program, what it offers, and what’s in

CTV advertising is experiencing a power shift as original content manufacturers (OEMs) position themselves at the intersection of audiences, advertisers and content providers. In the eyes of advertisers, OEMs have risen in importance by including built-in FAST channels on their devices, combining subscription services and opening up their home screen to advertisers. By offering free,