Marketing

Sour Patch Kids, Crocs and Nutter Butter all tap into the meme-driven humor that the cohort loves, says Movers+Shakers’ CEO Evan Horowitz. 

As the former CMO of Sonos, Joy Howard’s job was to make people want to buy new electronics. Now, it’s her job to convince them not to. In April, Howard took the CMO role at Back Market, an online marketplace founded in France that sells secondhand electronics. One in every three phones in France is

With Google’s recent U-turn around third-party cookie deprecation, it’s easy to think there’s no rush to adopt alternative data strategies like conversion API (CAPI).  But that’s a dangerous assumption.  CAPI is a tool developed by platforms such as Meta, LinkedIn and Snap to help businesses track customer interactions and conversions directly from their server, bypassing

The chorus of curation critics is growing. Plus, Charter Communications will begin a huge marketing push on streaming platforms next year. The post Is Curation Just An Ad Network?; Cable Courts Cord-Cutters With Streaming Bundles appeared first on AdExchanger.

Brand spending on influencer marketing continues to grow, but the benefits aren’t being spread evenly.  According to a survey of 200 marketers by influencer agency Linqia, marketers increasingly prefer to work with influencers that have sizable follower counts — defined as accounts with more than 500,000 followers. That’s causing some creators south of the half a

This story was originally published on sister site, Modern Retail. While Amazon has been offering free movies and shows to Prime members since 2011, more retailers and delivery platforms have added streaming to boost their subscription services over the last few years. Retailers are now looking beyond the standard perks of free delivery, savings on

This story was first published by Digiday sibling WorkLife Workers have had a lot to gripe about over the past few years. Many returned to offices under orders they disagreed with. Some faced layoffs. And they’re sharing their stories and commiserating together on social media more than ever.  Over a third of workers overall (and

It’s that time of year again — the holiday season is upon us. As brands and retailers ready their sales sprint through to the end of the year, Digiday+ Research examined which commerce channels are dominating their 2024 holiday sales plans. We also looked at the holiday discounts brands and retailers are offering, and the

There is more room on the big(ger) screen for creators as the lines continue to blur between traditional television and digital video content. That’s what digital media company Studio71 hopes to drive with a new TV ad product that allows brands to run creator content alongside traditional 30-second ads on its connected TV platforms. It