Marketing

For Carat US Chief Investment Officer Carrie Drinkwater, data is essential to driving success – but it’s not the whole story. The post Carrie Drinkwater, Carat’s New Chief Investment Officer, Wants To Look At The Bigger Picture appeared first on AdExchanger.

An ecommerce company that uses machine learning and AI to improve customer shopping experiences, Rokt, has released a new tool to assist advertisers to improve the effectiveness of their campaigns. Rokt’s ACE (Adaptive Content Engine) uses generative AI and proprietary large language models to automatically customise key message elements, including headlines, content, and calls-to-action, based…

A Guatemalan judge ruled Friday that jailed journalist Jose Zamora can leave prison and be held in house arrest after over 800 days behind bars. Zamora, a well-known journalist who founded the now-defunct El Periodico newspaper and whose work has criticized successive governments, was arrested in July 2022 on money laundering charges. (Reuters)

Jimmy Kimmel swears he has never once asked his team to land him a lick of press–except for the time when he begged for the chance to be featured on the cover of Costco Connection. The host and comedian pleaded with his publicist to get him a feature. “His first question was, ‘Why?’” Kimmel said….

Finding more in-game ad inventory is like hard mode compared to other digital channels. Signing up publishers in the in-game ad space is complicated. Placing digital billboards that can run display and video ads in game environments requires sophisticated software integrations with game and app developers. Until recently, most in-game ad integrations focused on developers