Florida-based retailer ABC Fine Wine and Spirits is a “proud supporter” of Dry January, with a new ad that encourages consumers to skip the velvety cabernets, crisp IPAs and complex whiskeys it stocks on its shelves. Wait, really? No, of course not. The campaign, from indie agency Bacon & Eggs, is a charming example of…
Booze Retailer Serves Reverse Psychology in Cheeky Dry January Ad Read More »
Despite privacy being a concern for both marketers and consumers, 75% of the most visited websites in the U.S. and Europe lack regulatory compliance.
The state of website privacy: Here’s what the numbers say Read More »
As the new year begins, expect CTV growth to continue blasting along with a vengeance. Experts are “bullish” on the channel and believe that many of 2024’s biggest CTV trends will continue well into 2025. The post Higher, Further, FAST-er: CTV Will Keep On Growing In 2025 appeared first on AdExchanger.
Higher, Further, FAST-er: CTV Will Keep On Growing In 2025 Read More »
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: ‘And It’s Powered By AI!’ appeared first on AdExchanger.
Comic: ‘And It’s Powered By AI!’ Read More »
Dealmaking and AI (and blackjack) are top of mind for those heading to CES. Plus, don’t expect brands to reengage with hard news in 2025. The post New Year, Next Gear; News You Can’t Use appeared first on AdExchanger.
New Year, Next Gear; News You Can’t Use Read More »
With training data similar across major large language models, finding ways to make them more creative and more differentiated is increasingly important. That reality has left customers asking for ways to make AI more creative — both with how to use it for thinking and for generating more creative content or ideas. To address this,
AI Briefing: Writer’s CTO on how to make AI models think more creatively Read More »
This year, chatter concerning mergers and acquisitions is all about whether 2025 will spark a deal frenzy across advertising and ad tech. Here’s the twist: the deal flow never really dried up in 2024. In fact, the year kicked off with LiveRamp snapping up Habu for $200 million, and the pace of dealmaking steadily picked
Advertising’s dealmakers are gearing up for a 2025 surge Read More »
Have you ever planned a vacation using just TikTok to search your destination(s)? That’s more common these days than it used to be, thanks to the changing habits of consumers, who spend more time on social platforms or engaging with influencers. According to new research coming out of Omnicom Media Group — aptly called The
The truck will tour New York City on Jan. 3 and literally block “toxic” ads reported to the brand by consumers who text a designated phone number.
RXBar combats ‘New Year, New You’ ads with B.S. Blocker Truck Read More »
The celebrity-led effort promoting a new limited-time iced espresso beverage is part of the chain’s strategy of building a “cinematic universe.”
Dunkin’ gets racy with Sabrina Carpenter in ‘Shake That Ess’ campaign Read More »
