Marketing

Disruptor shop Mischief is tasked with developing a new creative platform and delivering bold marketing for the department store chain. 

Bob Lord previously served as IBM’s first chief digital officer and is now tasked with overseeing the alignment of Horizon’s growing portfolio.

“0.0 Reasons Needed” is built around company research indicating Gen Z consumers face the most stigma for choosing a nonalcoholic beverage.

CMO Andrew Katz explains how a new multimillion-dollar campaign addresses the entrance of more “big guys” into the nonalcoholic category.

Bumble, the women-focused dating and social networking app, is taking a new marketing direction as it unveils a partnership with celebrity interviewer and Chicken Shop Date creator Amelia Dimoldenberg. Dimoldenberg is the first star in Bumble’s year-long series of celebrity profiles and editorial content in collaboration with Mel Ottenberg, creative director and editor-in-chief of Interview…

The news that former anchor and current director of community affairs at WBNS in Columbus, Angela Pace has been laid off from the Tegna owned CBS affiliate may not make the usual list of headlines we post. But a closer look may show that it signals an issue deeper than a simple reduction in staff….

MediaLink, which has a long history at the Consumer Technology Association’s Consumer Electronics Show (CES), will continue its presence at the huge tech event this week, with a mix of big, flashy events and intimate salon experiences for clients and attendees. Under its founder and previous figurehead, Michael Kassan, MediaLink traditionally hosted a kickoff party…