One subplot worth tracking as M&A ramps up this year: brand advertising — or, more accurately, its metamorphosis into a marketing-entertainment mashup. The days of this being mere theory are over. WPP teaming up with Universal Music Group for ad-fueled entertainment, talent agencies muscling into the ad industry, and the rise of new players like […]
For Philadelphia 76ers shooting guard Jared McCain, there’s more to life than basketball. Specifically, there’s 4.4 million followers on TikTok and 1.5 million on Instagram watching as the 20-year-old ballplayer dances, makes skits and posts sponsored content on behalf of Amazon and Yahoo. If you’ve been paying attention, you’ll know McCain isn’t an exception. Over
For brand marketers, creators and athletes are becoming interchangeable Read More »
When Donald Trump becomes president later this month, some news publishers will have updated tactics and strategies in place to cover his second term, ranging from a focus on softer news stories to more social media monitoring and engagement. One head of social at a political news publisher, who asked to speak anonymously, said they
Omnicom continued to focus on advances and changes in search during CES this week, announcing a partnership with Amazon Ads and Omnicom’s Flywheel unit that enables access to five years of search data — a move Amazon is announcing today for its Amazon Marketing Cloud clean-room solution, and an expansion from the current 13 months
Subscribe: Apple Podcasts • Spotify Fast food and quick service restaurant brands had a rough go over the past few years as shoppers have tried to save a few bucks amidst rising grocery prices and inflation. Seemingly, parts of the brand playbook are seeing a rewrite with things like $5 deals to make consumers feel
How Domino’s CMO Kate Trumbull navigates inflation and reviving the brand Read More »
Predicting what will and won’t be popular throughout the year is a fool’s errand. Whatever you think will be the big thing may not be. Something you never could’ve predicted will probably be the biggest story of the year. And yet we do it anyway. It’s a table setter for how we’re thinking about the
Marketing Briefing: What will the some of the major marketing trends of 2025 be? Read More »
As it has done at most major media tentpole events the last few years, Omnicom and its media arm, Omnicom Media Group, will take advantage of the attention around the Consumer Electronics Show this week in Las Vegas to unveil a series of partnerships with major platforms. This year’s focus for OMG going into CES
For those wondering if Super Bowl 59 was going to bring new faces into the Big Game, Bosch and Droga5 are coming off the sidelines to make the push. During an announcement at CES 2025 in Las Vegas, German engineering and technology firm Bosch announced that it would be producing a Super Bowl commercial–a first…
Bosch Makes Big Game Debut at Super Bowl 59 With Droga5 Read More »
Facing increased competition from AI tools like ChatGPT, education technology company Chegg has released a new creative campaign, “Get a Grip,” which aims to alleviate academic stress for students ahead of the spring semester. In collaboration with brand studio Unentitled, the brand also unveiled its new mascot Ace, an orange octopus that acts as a…
Chegg Aims to Rebound with New Mascot and Campaign as College Students Turn to AI Read More »
Dollar Shave Club is striving to return to its humorous roots as it launches its first national campaign since Unilever sold a majority stake in the business to private equity firm Nexus Capital Management in 2023. The campaign’s goal is to put the grooming brand “back on the map” after it effectively ended its seven-year…
Dollar Shave Club Returns to Disruptive Roots After Unilever Split Read More »
